How On does email marketing
Fashion & ApparelBorn in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
On sends about 2.7 campaigns a week, most often on Sun around 10am US Eastern. Its median subject line runs 26 characters, and 63% carry an emoji.
- Campaigns a week
- 2.7
- Median subject
- 26 chars
- Median words
- 80
- Carry a promo code
- 0%
When On sends
Across 18 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when On chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What On sends
Mostly Other (33% of campaigns).
The stack behind the sends
On sends with Braze and publishes a DMARC none policy.
Sends with
Tracking & personalization
- Wunderkind Personalization
- 3 of 24
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace, Sailthru, Mailgun to send as this domain, which usually means other tools sit alongside the main platform.
A typical On campaign carries 80 words and 6 images.
How this is measured
Every figure comes from real On emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse On campaigns.