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How Polestar does email marketing

Automotive

4 campaigns · polestar.com · RSS

We are an electric performance car brand, determined to improve the society we live in. We innovate to drive progress and create a better future.

Polestar sends about 1.2 campaigns a week. Its median subject line runs 29 characters.

Campaigns a week
1.2
Median subject
29 chars
Median words
436
Carry a promo code
0%

What Polestar sends

Mostly Newsletters (75% of campaigns).

Newsletters 75% · 3
Other 25% · 1

The stack behind the sends

Polestar sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.

A typical Polestar campaign carries 436 words and 5 images.

How this is measured

Every figure comes from real Polestar emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Polestar campaigns.