How Prada does email marketing
Fashion & Apparel25 campaigns · www.prada.com · RSS
Italian luxury house founded in Milan in 1913, known for leather goods, ready to wear, footwear and the sister label Miu Miu.
Prada sends about 4 campaigns a week, most often on Thursday and Friday around 1pm US Eastern. Its median subject line runs 23 characters.
An early read: 25 campaigns over 44 days, sent Aug 25 to Oct 9, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 37 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.9 About the same as typical (3.7)
- Median subject length
- 23chars 21% less than typical (29 chars)
- Median words
- 85 50% less than typical (171)
- Discount in the subject
- 4% 9 points below typical (13%)
Latest Prada emails
All 25 campaignsWhen Prada sends
Thursday and Friday are the busiest days, within two points or one email of each other (up to 28% of sends). 1pm is the most common hour (up to 68% of sends). Across 25 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 3 | 12% |
| Tuesday | 5 | 20% |
| Wednesday | 4 | 16% |
| Thursday | 7 | 28% |
| Friday | 6 | 24% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 1 | 4% |
| 9am | 3 | 12% |
| 10am | 0 | 0% |
| 11am | 3 | 12% |
| 12pm | 0 | 0% |
| 1pm | 17 | 68% |
| 2pm | 0 | 0% |
| 3pm | 1 | 4% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Prada subject lines
The median runs 23 characters across 3 words, against 29 for the typical Fashion & Apparel brand.
- “Online Exclusive: Prada Essence” 31 chars · Oct 9
- “The Backpack Collection” 23 chars · Oct 8
- “Online Exclusive: Prada Essence” 31 chars · Oct 6
- “Re-Cashmere & Re-Wool” 21 chars · Oct 5
- “Now Live: Prada Timecapsule Drop #82” 36 chars · Oct 1
What Prada sends
Product Launches is the campaign Prada sends most, at 12%; no type is a majority.
The stack behind the sends
The sending platform has not been detected yet.
Nothing detected yet.
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Prada campaign carries 10 images.
Compare Prada with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Prada emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 37 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.