How Reebok does email marketing
Fashion & Apparel47 campaigns · reebok.com · RSS
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Reebok sends about 7 campaigns a week, most often on Saturday around 10am and 11am US Eastern. Its median subject line runs 25 characters, and 6% carry an emoji.
Measured from 47 campaigns sent Sep 19 to Nov 2, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 53 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.4 80% more than typical (4.1)
- Median subject length
- 25chars 11% less than typical (28 chars)
- Median words
- 281 2.2 times typical (130)
- Discount in the subject
- 28% 15 points above typical (13%)
- Copyable promo code
- 2% About the same as typical (0%)
Latest Reebok emails
All 47 campaignsWhen Reebok sends
Saturday is the busiest day (up to 19% of sends). 10am and 11am are the most common hours, within one email of each other (up to 32% of sends). Across 47 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 13% |
| Tuesday | 6 | 13% |
| Wednesday | 7 | 15% |
| Thursday | 6 | 13% |
| Friday | 7 | 15% |
| Saturday | 9 | 19% |
| Sunday | 6 | 13% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 14 | 30% |
| 11am | 15 | 32% |
| 12pm | 10 | 21% |
| 1pm | 1 | 2% |
| 2pm | 1 | 2% |
| 3pm | 1 | 2% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 3 | 6% |
| 7pm | 1 | 2% |
| 8pm | 0 | 0% |
| 9pm | 1 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Reebok subject lines
The median runs 25 characters across 5 words, against 28 for the typical Fashion & Apparel brand. The words Reebok reaches for most: “off”, “classics” and “new”.
- “THE MOVEMENT CONTINUES” 22 chars · Nov 2
- “Fall's In Full Swing.” 21 chars · Nov 1
- “Black & Gold Classics” 21 chars · Oct 31
- “Up to 50% Off Starts NOW” 24 chars · Oct 30
- “UP TO 40% OFF ENDS SOON” 23 chars · Oct 29
What Reebok sends
Mostly Promotions & Sales, at 68% of campaigns.
The stack behind the sends
Reebok sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Reebok campaign carries 21 images.
Compare Reebok with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Reebok emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 53 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.