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How Tentree does email marketing

Fashion & Apparel

8 campaigns · www.tentree.com · RSS

Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 120+ Million Planted.

Tentree sends about 1.7 campaigns a week. Its median subject line runs 27 characters, and 25% carry an emoji.

Campaigns a week
1.7
Median subject
27 chars
Median words
206
Carry a promo code
25%

What Tentree sends

Mostly Promotions & Sales (63% of campaigns).

Newsletters 13% · 1
Product Launches 13% · 1
Product Showcase 13% · 1

The stack behind the sends

Tentree sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Mailgun, Google Workspace, Mandrill, Microsoft 365 to send as this domain, which usually means other tools sit alongside the main platform.

A typical Tentree campaign carries 206 words and 29 images.

How this is measured

Every figure comes from real Tentree emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Tentree campaigns.