How The North Face does email marketing
Fashion & Apparel16 campaigns · www.thenorthface.com · RSS
Since 1966, The North Face has been a leader in outdoor performance clothing & gear for hiking, skiing, trail running, camping, and other adventures.
The North Face sends about 2.7 campaigns a week, most often on Monday, Tuesday and Friday around 3am US Eastern. Its median subject line runs 41 characters.
An early read: 16 campaigns over 42 days, sent Sep 4 to Oct 16, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 41 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.7 33% less than typical (4.0)
- Median subject length
- 41chars 37% more than typical (30 chars)
- Median words
- 128 20% less than typical (161)
- Discount in the subject
- 38% 26 points above typical (12%)
Latest The North Face emails
All 16 campaignsWhen The North Face sends
Monday, Tuesday and Friday are the busiest days, within two points or one email of each other (up to 25% of sends). 3am is the most common hour (up to 44% of sends). Across 16 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 3 | 19% |
| Tuesday | 4 | 25% |
| Wednesday | 1 | 6% |
| Thursday | 2 | 13% |
| Friday | 3 | 19% |
| Saturday | 2 | 13% |
| Sunday | 1 | 6% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 7 | 44% |
| 4am | 5 | 31% |
| 5am | 0 | 0% |
| 6am | 2 | 13% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 6% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 1 | 6% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
The North Face subject lines
The median runs 41 characters across 7 words, against 30 for the typical Fashion & Apparel brand. The words The North Face reaches for most: “fall”, “save” and “spend”.
- “Explore our best-selling fleece and jackets” 43 chars · Oct 16
- “The next era of an icon” 23 chars · Oct 13
- “Discover what’s new for the season” 34 chars · Oct 10
- “Move into the season with lightweight, insulated layers” 55 chars · Oct 7
- “Complete your fall look” 23 chars · Oct 2
What The North Face sends
Promotions & Sales is the campaign The North Face sends most, at 31%; no type is a majority.
The stack behind the sends
The North Face sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median The North Face campaign carries 24 images.
Compare The North Face with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real The North Face emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 41 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.