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tonies® newsletter and email examples

E-commerce & Retail

15 campaigns · tonies.com · RSS

tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.

15 tonies® emails in the 12 weeks to Oct 24, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about twice a week, 35% less often than the typical E-commerce & Retail brand.
  • Most often on Tue and Fri around 12pm ET, counting scheduled sends only.
  • Sent with Braze, read from the message headers.
  • 3 promo codes found in its emails, 20% of campaigns.
  • 27% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting September 2026. Full report

Our Birthday Sale is almost over.

Shop spooky favorites if you dare 🎃

It’s our birthday 🥳

Just Released: Donatello, Goosebumps, and more!

Bedtime just got a whole lot easier...

Last call for Prime Big Deal Days savings!

Prime Big Deal Days: Up to 43% off to start their Toniebox journey!

A screen-free favorite in 100 countries 🌍

First look: Tonies coming soon 👀

Baby Shark, Avatar, and more new Tonies have arrived!

Who said learning couldn't be fun?

There's countless worlds of fun to explore

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