How tonies® does email marketing
E-commerce & Retail15 campaigns · tonies.com · RSS
tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.
tonies® sends about 2.4 campaigns a week, most often on Tuesday and Friday around 12pm US Eastern. Its median subject line runs 41 characters, and 33% carry an emoji.
An early read: 15 campaigns over 44 days, sent Sep 10 to Oct 24, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 31 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 35% less than typical (3.7)
- Median subject length
- 41chars 28% more than typical (32 chars)
- Median words
- 107 27% less than typical (147)
- Discount in the subject
- 27% 8 points above typical (19%)
- Copyable promo code
- 20% 20 points above typical (0%)
Latest tonies® emails
All 15 campaignsWhen tonies® sends
Tuesday and Friday are the busiest days, within two points or one email of each other (up to 29% of sends). 12pm is the most common hour (up to 50% of sends). Across 14 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 7% |
| Tuesday | 4 | 29% |
| Wednesday | 2 | 14% |
| Thursday | 1 | 7% |
| Friday | 3 | 21% |
| Saturday | 2 | 14% |
| Sunday | 1 | 7% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 4 | 29% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 7 | 50% |
| 1pm | 0 | 0% |
| 2pm | 1 | 7% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 1 | 7% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 1 | 7% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
tonies® subject lines
The median runs 41 characters across 7 words, against 32 for the typical E-commerce & Retail brand. The words tonies® reaches for most: “first”.
- “Our Birthday Sale is almost over. ” 34 chars · Oct 24
- “Shop spooky favorites if you dare 🎃 ” 36 chars · Oct 21
- “It’s our birthday 🥳” 19 chars · Oct 19
- “Just Released: Donatello, Goosebumps, and more!” 47 chars · Oct 13
- “Bedtime just got a whole lot easier...” 38 chars · Oct 10
What tonies® sends
Mostly Product Launches, at 53% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
tonies® sends with Braze and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes SparkPost to send as this domain, which usually means other tools sit alongside Braze.
The median tonies® campaign carries 19 images.
Compare tonies® with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real tonies® emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 31 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.