How True Brvnd does email marketing
Fashion & Apparel18 campaigns · truebrvnd.com · RSS
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True Brvnd sends about 2.9 campaigns a week, most often on Friday around 12pm US Eastern. Its median subject line runs 22 characters, and 17% carry an emoji.
An early read: 18 campaigns over 43 days, sent Sep 3 to Oct 16, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 41 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.9 26% less than typical (3.9)
- Median subject length
- 22chars 27% less than typical (30 chars)
- Median words
- 22 86% less than typical (161)
- Discount in the subject
- 0% 13 points below typical (13%)
Latest True Brvnd emails
All 18 campaignsWhen True Brvnd sends
Friday is the busiest day (up to 41% of sends). 12pm is the most common hour (up to 47% of sends). Across 17 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 6% |
| Tuesday | 1 | 6% |
| Wednesday | 3 | 18% |
| Thursday | 4 | 24% |
| Friday | 7 | 41% |
| Saturday | 0 | 0% |
| Sunday | 1 | 6% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 1 | 6% |
| 11am | 2 | 12% |
| 12pm | 8 | 47% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 2 | 12% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 6% |
| 8pm | 3 | 18% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
True Brvnd subject lines
The median runs 22 characters across 5 words, against 30 for the typical Fashion & Apparel brand. The words True Brvnd reaches for most: “drop” and “pepper”.
- “Lights out - Drop 02” 20 chars · Oct 16
- “Halloween Drop 2 Tomorrow!” 26 chars · Oct 15
- “Green or White? Your Call.” 26 chars · Oct 14
- “HALLOWEEN DROP 01” 17 chars · Oct 9
- “Dr. Pepper Now Live” 19 chars · Oct 2
What True Brvnd sends
Product Showcase is the campaign True Brvnd sends most, at 17%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
True Brvnd sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median True Brvnd campaign carries 7 images.
Compare True Brvnd with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real True Brvnd emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 41 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.