How UGG® does email marketing
Fashion & ApparelFootwear and apparel brand from Deckers known for its sheepskin boots, along with slippers, sandals and loungewear.
UGG® sends about 9 campaigns a week, most often on Wednesday around 7am US Eastern. Its median subject line runs 19 characters, and 21% carry an emoji.
Measured from 62 campaigns sent Sep 19 to Nov 4, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 54 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 9.3 2.3 times typical (4.1)
- Median subject length
- 19chars 32% less than typical (28 chars)
- Median words
- 371 2.6 times typical (145)
- Discount in the subject
- 8% 5 points below typical (13%)
- Copyable promo code
- 6% 6 points above typical (0%)
Latest UGG® emails
All 62 campaignsWhen UGG® sends
Wednesday is the busiest day (up to 20% of sends). 7am is the most common hour (up to 56% of sends). Across 61 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
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| Day | Campaigns | Share |
|---|---|---|
| Monday | 9 | 15% |
| Tuesday | 7 | 11% |
| Wednesday | 12 | 20% |
| Thursday | 8 | 13% |
| Friday | 8 | 13% |
| Saturday | 7 | 11% |
| Sunday | 10 | 16% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 34 | 56% |
| 8am | 8 | 13% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 6 | 10% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 1 | 2% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 8 | 13% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 1 | 2% |
| 10pm | 3 | 5% |
| 11pm | 0 | 0% |
UGG® subject lines
The median runs 19 characters across 4 words, against 28 for the typical Fashion & Apparel brand. The words UGG® reaches for most: “new”, “dropped” and “boots”.
- “THE GIFT SHOP 🎁” 15 chars · Nov 4
- “COLOR DROP” 10 chars · Nov 3
- “GIFTS FOR COLD WEATHER” 22 chars · Nov 2
- “COZY LIKE SUNDAY MORNING” 24 chars · Nov 1
- “LOWMEL AS A SLIP ON” 19 chars · Nov 1
What UGG® sends
Product Launches is the campaign UGG® sends most, at 15%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
UGG® sends with Cordial and publishes a DMARC reject policy.
Compare UGG® with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real UGG® emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 54 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.