How Vuori does email marketing
Fashion & Apparel77 campaigns · vuoriclothing.com · RSS
Vuori provides a new perspective for athletic and performance clothing. Shop our men's and women's apparel that is Built to move in. Styled for life.™
Vuori sends about 6 campaigns a week, most often on Tuesday around 11am US Eastern. Its median subject line runs 32 characters.
Measured from 77 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.8 66% more than typical (3.5)
- Median subject length
- 32chars 10% more than typical (29 chars)
- Median words
- 89 46% less than typical (166)
- Discount in the subject
- 4% 6 points below typical (10%)
Latest Vuori emails
All 77 campaignsWhen Vuori sends
Tuesday is the busiest day (up to 21% of sends). 11am is the most common hour (up to 37% of sends). Across 76 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 12 | 16% |
| Tuesday | 16 | 21% |
| Wednesday | 4 | 5% |
| Thursday | 13 | 17% |
| Friday | 5 | 7% |
| Saturday | 13 | 17% |
| Sunday | 13 | 17% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 28 | 37% |
| 12pm | 24 | 32% |
| 1pm | 11 | 14% |
| 2pm | 6 | 8% |
| 3pm | 2 | 3% |
| 4pm | 1 | 1% |
| 5pm | 1 | 1% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 3 | 4% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Vuori subject lines
The median runs 32 characters across 5 words, against 29 for the typical Fashion & Apparel brand. The words Vuori reaches for most: “new”, “colors” and “color”.
- “The Holiday Gift Guide Is Here” 30 chars · Oct 7
- “New Arrivals Are In” 19 chars · Oct 6
- “Now Live: New Arrivals” 22 chars · Oct 5
- “Spotlight On: The Energy Top” 28 chars · Oct 4
- “Your New Favorite Flannel Is Here” 33 chars · Oct 3
What Vuori sends
Mostly Product Launches, at 57% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Vuori sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Vuori campaign carries 18 images.
Compare Vuori with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Vuori emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.