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A Softer Start to Organic Denim

An easy feel from the first wear.

Hiut Denim Co. <[email protected]>

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Tuesday, August 18, 2026

HIUT promotes its Rinse Wash organic denim collection, featuring softer and easier-to-wear jeans. The collection is available in all fits, including The Astrid, The Edna, and The Mari, each priced at £275. HIUT highlights the quality of its denim, made from 100% organic cotton and washed in-house.

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Hiut Aberteifi logo.

Woman sat on fence in Rinse Wash organic jeans, green linen shirt and green sleeveless jumper. surrounded by leaves.

A SOFTER START

Our Rinse Wash is softer in hand and easier to wear from the beginning, while keeping enough depth in the denim to age well over time. Washed in-house, the indigo opens into the bluer tones of the denim, blending seamlessly into your current wardrobe.

The first hints of wear are already there. The rest is yours.

Available now in all fits.

EXPLORE THE RINSE WASH

waist down photo of model wearing Astrid Rinse Wash Organic denim jeans

THE ASTRID - RINSE WASH

waist down photo of model wearing Edna Rinse Wash Organic denim jean

THE EDNA - RINSE WASH

waist down photo of model wearing the Mari Rinse Wash organic denim jean.

THE MARI - RINSE WASH

- Our signature 12oz, 100% organic cotton denim, woven by ISKO Denim Mill in Turkey.

- Grand Master Rob developed the recipe and washes each pair in-house in Aberteifi.

VISIT THE COLLECTION

HIUT DENIM COMPANY

THE OLD JEANS FACTORY

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