Skip to content

A True Blue Start to Organic Denim

12oz ISKO denim. Washed once at the Hiut factory.

Hiut Denim Co. <[email protected]>

to the archive

Tuesday, August 18, 2026

HIUT promotes its Rinse Wash organic denim collection, featuring softer and easier-to-wear jeans with subtle depth and bluer tones. The collection is available in various fits, including The Gwilym, The Benjamin, The Jerald, and The Miles, each priced at £275. HIUT highlights its use of 100% organic cotton denim and in-house washing process.

Read this email as text

Hiut Aberteifi logo.

Woman sat on fence in Rinse Wash organic jeans, green linen shirt and green sleeveless jumper. surrounded by leaves.

ORGANIC DENIM WITH SUBTLE DEPTH

Our Rinse Wash opens up the indigo and draws out the bluer tones of the denim. The fabric is softer in hand and easier to wear, while keeping enough depth in the denim to age well over time.

The first hints of wear are already there. The rest is yours.

Available now in all fits.

EXPLORE THE RINSE WASH

THE GWILYM - RINSE WASH

THE BENJAMIN - RINSE WASH

THE JERALD - RINSE WASH

THE MILES - RINSE WASH

- Our signature 12oz, 100% organic cotton denim, woven by ISKO Denim Mill in Turkey.

- Grand Master Rob developed the recipe and washes each pair in-house in Aberteifi.

VISIT THE COLLECTION

HIUT DENIM COMPANY

THE OLD JEANS FACTORY

Archived for reference and commentary. HIUT, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Vuori

A New Denim Wash Just Dropped...

Compare →
7 For All Mankind

New Airweft to Know

Compare →
Hedley & Bennett

Feeling Blue (In the Best Way) 💙

Compare →
MUJI

20% OFF Comfort, Every Day

Compare →