A ton of savings ends soon!
Hurry to save big on gear, clothing & more
Share
REI promotes their Labor Day Sale, offering savings on gear, clothing, and more, with discounts up to 50% off footwear deals. The sale ends soon, on September 7, and REI Co-op members can also save an extra 20% on one REI Outlet item. Additionally, the brand highlights its free standard shipping for members and various product deals.
What the raw message shows
From the headers
- Sent with
-
Iterable
See it in the headers
In the HTML
- Built with
- Dark-mode styles
Across REI's email
- Sends
- About 2 a week
- DMARC
-
Enforced, reject
Mail failing authentication is refused.
The copy
177 words · under a minute to read · 5 buttons
Men’s Deals
Women’s Deals
All Deals
Free Standard Shipping. REI Co-op Members get free U.S. standard shipping—no minimum order required.
Labor Day Sale thru Sep 7. Save before summer ends.
Don’t let these end‑of‑summer savings become next season’s FOMO. Savings on gear, clothing and more end tomorrow, 9/7!
Button SHOP THE SALE
Sale valid thru 9/7. Discount based on original prices. Selection varies by location. While supplies last.
Pack up & head out. 25% off.
Selected Osprey packs & duffels.
Selected Gregory packs, storage & reservoirs.
Button SHOP NOW
Check these savings out
Up to 50% off footwear deals
Our Labor Day Sale is winding down, but these deals on footwear are here to stay—until someone else snags them.
Button SHOP CLEARANCE
Discount based on original prices. While supplies last. Selection varies by location.
REI Outlet. Members save even more thru 9/7. 20% off one REI Outlet item.
REI Co‑op Members can save an extra 20% on one REI Outlet item thru 9/7.
USE CODE
LABORDAY26
Button SHOP REI OUTLET
Button BECOME A MEMBER
Members only. Online only. Terms & conditions apply.
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
mta-203-32-134.rei.com.sparkpostmail.com
· 168.203.32.134
Iterable's sending servers
- SPF
- Pass for bounces.rei.com
- DKIM
-
- Pass signed by email.rei.com
- DMARC
-
Pass for email.rei.com
Policy: reject
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
-
Feedback loop set up
Mailbox providers can report spam complaints straight back to the sender.
Show all 18 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from mta-203-32-134.rei.com.sparkpostmail.com (168.203.32.134) by [receiver] (cloudflare) id 0dND8Db09t0p for <[recipient]>; Sun, 06 Sep 2026 17:51:26 +0000
- Received
- from [10.90.37.242] ([10.90.37.242]) by i-05ead51dbbc3cbc22.mta1vrest.sd.prd.sparkpost (ecelerity 5.3.0.76404 r(msys-ecelerity:tags/5.3.0.10)) with REST id 9E/A4-16123-E18AD9A6; Sun, 06 Sep 2026 17:51:26 +0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [email protected] designates 168.203.32.134 as permitted sender) receiver=[receiver]; client-ip=168.203.32.134; envelope-from="[email protected]"; helo=mta-203-32-134.rei.com.sparkpostmail.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0624 header.b=Yi+8T80X; dmarc=pass header.from=email.rei.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-203-32-134.rei.com.sparkpostmail.com; spf=pass ([receiver]: domain of [email protected] designates 168.203.32.134 as permitted sender) smtp.mailfrom=msprvs1=20709ki5BFlOA=bounces-280172-1853@bounces.rei.com; arc=none smtp.remote-ip=168.203.32.134
Platform
- X-MSFBL
- sj6ewN1U9X20SudgsijsQpVOTWvsmnVqlkBSVOpAl3U=|eyJjdXN0b21lcl9pZCI 6IjI4MDE3MiIsIm1lc3NhZ2VfaWQiOiI2YTliMWVhODlkNmE4M2YwNGFlOSIsInI iOiJyZWlAaW5ib3hhcmNoaXZlLm9yZyIsInN1YmFjY291bnRfaWQiOiIxODUzIiw idGVuYW50X2lkIjoic3BjIn0=
- X-Campaign-ID
- 19683447
- X-Message-ID
- c6fc3ff2700447e89da71fbbc2d90ba4
- X-Feedback-ID Identifies Iterable
- 25809058:19683447:104407:iterable
Unsubscribe and feedback
- List-Unsubscribe Identifies Iterable
- <https://www.rei.com/…>,<mailto:…@unsubscribe.iterable.com>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- Feedback-ID
- 25809058:19683447:104407:iterable
Message
- Message-ID
- <9E.A4.16123.E18AD9A6@i-05ead51dbbc3cbc22.mta1vrest.sd.prd.sparkpost>
- Date
- Sun, 06 Sep 2026 17:51:26 +0000
- Content-Type
- multipart/alternative; boundary="_----afXHM6ANfVIz20VPCLUEfA===_F8/A4-16123-E18AD9A6"
- MIME-Version
- 1.0
- Reply-To
- [email protected]
- Subject
- A ton of savings ends soon!
- From
- "REI" <[email protected]>
More from REI
All 23 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. REI, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.