How REI does email marketing
E-commerce & Retail18 campaigns · www.rei.com · RSS
Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.
REI sends about 2 campaigns a week, most often on Fri around 11am US Eastern. Its median subject line runs 45 characters, and 22% carry an emoji.
- Campaigns a week
- 2
- Median subject
- 45 chars
- Median words
- 441
- Carry a promo code
- 33%
When REI sends
Across 16 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when REI chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What REI sends
Mostly Promotions & Sales (72% of campaigns).
The stack behind the sends
REI sends with Iterable and publishes a DMARC reject policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical REI campaign carries 441 words and 17 images.
How this is measured
Every figure comes from real REI emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse REI campaigns.