How REI does email marketing
E-commerce & Retail9 campaigns · www.rei.com · RSS
Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.
REI sends about 1.6 campaigns a week. Its median subject line runs 51 characters.
- Campaigns a week
- 1.6
- Median subject
- 51 chars
- Median words
- 326
- Carry a promo code
- 44%
What REI sends
Mostly Promotions & Sales (56% of campaigns).
The stack behind the sends
REI sends with Iterable and publishes a DMARC reject policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical REI campaign carries 326 words and 15 images.
How this is measured
Every figure comes from real REI emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse REI campaigns.