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REI newsletter and email examples

E-commerce & Retail

9 campaigns · www.rei.com · RSS

Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.

REI sends about 1.6 campaigns a week. Every email below was captured from a real subscription, starting July 2026.

REI Aug 14, 2026

EXTRA 25% off selected late-summer styles thru 8/16

3 days to save EVEN more!

REI Aug 8, 2026

Up to 50% off: deeper markdowns on selected gear & clothing

Find huge deals on popular brands

REI Aug 3, 2026

Selected outdoor brands at hard-to-beat prices—ends tomorrow

Don't wait, time is running out on these deals

REI Jul 31, 2026

Just dropped! Up to 70% off selected KEEN, Columbia & more thru 8/3

Act fast before the best stuff sells out!

REI Jul 28, 2026

One Membership. So Many Benefits.

Pay once, for a membership that never expires.

REI Jul 19, 2026

Let's keep in touch-on your terms

Let us know your app & text preferences

REI Jul 17, 2026

The North Face, Oboz & more—extra savings for members thru 7/19

Take advantage of this member deal before it’s gone

REI Jul 14, 2026

The Best Way to Stay in the Know

Your special gift is almost over. Grab your gear and save today!

REI Jul 7, 2026

You're In! Welcome to REI

Plus, here's a special coupon-just for you