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REI Other emails

E-commerce & Retail

23 campaigns · www.rei.com · RSS

Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.

23 REI emails in the 12 weeks to Sep 23, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about twice a week, 38% less often than the typical E-commerce & Retail brand.
  • Most often on Fri and Sat around 11am and 11pm ET, counting scheduled sends only.
  • Sent with Iterable, read from the message headers.
  • 9 promo codes found in its emails, 39% of campaigns.
  • 39% of subject lines mention a discount, against 20% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

1 Other campaign, newest first.

One Membership. So Many Benefits.

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