☕ Better Nate than never
Inside Ford’s campaign work with Nate Bargatze.
Marketing Brew <[email protected]>
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Morning Brew promotes its latest newsletter edition, featuring articles on brand strategy, including Ford's new advertising campaign with comedian Nate Bargatze. The campaign, "Real Parts. Real Pros. Real Easy", aims to improve perceptions of servicing vehicles at Ford dealerships. Morning Brew also highlights other topics, such as gaming platform activations and data insights.
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541 words · about 2 min to read
October 12, 2026
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Sponsor Logo: HUMAN Security
Today is Monday. And Panda Express is setting up a permanent presence in gaming platforms after seeing lifts in metrics like brand awareness and consideration from Fortnite and Roblox activations. But nothing beats the real-life smell of fried rice wafting through a food court at the mall.
In today’s edition:
Funny business 🚗
Overheard at the Summit ⛰️
Data dump 🛒
—Jordyn Grzelewski, Jasmine Sheena, Andrew Adam Newman
BRAND STRATEGY
Funny man
A Ford service technician stands next to comedian Nate Bargatze
Morning Brew Inc, Photo: Ford
After Ford debuted a new advertising campaign promoting its vehicle service business in June, the automaker’s marketing executives saw promising signs that the messaging was paying off.
But it wasn’t enough—so they decided to add star power.
Enter stand-up comedian Nate Bargatze, known for his clean, apolitical humor. Bargatze was the highest-grossing comic of 2024, and in 2025 he hosted the Emmys and had the highest-grossing comedy tour of the year.
Ford announced Sept. 28 that Bargatze (a Ford Bronco owner) would be the face of the automaker’s “Real Parts. Real Pros. Real Easy” campaign, starting with the Oct. 1 launch of two ads starring Bargatze, with more to come.
“We’ve seen very positive results, both in terms of improving the perception of what it’s like to service your vehicle at a Ford dealer, and also driving shopping activity and driving traffic to our dealerships,” Phil O’Connor, Ford’s global head of marketing communications, said during a media roundtable. “So we’ve decided to amplify our effort in this space by partnering with Nate Bargatze.”
For more on why Ford decided to lean on star power, continue reading here.—JG
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At the summit
panel featuring Oatly at Marketing Brew summit
In 2026, CMOs are under immense pressure to prove their worth, according to a recent Marketing Brew survey shared at the fifth annual Marketing Brew Summit last week in New York. Almost half of respondents (42%) said CMOs are having difficulty communicating their value to other executives.
In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing leaders from Oatly, SharkNinja, and Pinterest were among those who appeared onstage at the summit to share how they’re building innovative campaigns that seek to stand out and prove the power of marketing.
We’ve compiled some of their advice below.
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