Broccoli? In toothpaste?! 🥦
Yep. There’s a very good reason why.
Nathan & Sons promotes its Pearl Powder toothpaste, which contains DIM, a compound derived from broccoli and other cruciferous vegetables. The company highlights DIM's antioxidant, anti-inflammatory, and antimicrobial properties, citing research that shows it can reduce tooth decay-causing bacteria by 92%. Nathan & Sons invites customers to try Pearl Powder for a cleaner, healthier oral environment.
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Nathan & Sons Homepage
Why would we put
... associated with your dinner plate... in your tooth powder?
Hear us out.
Broccoli and other cruciferous vegetables contain a compound called indole-3-carbinol (I3C).
When I3C is broken down in the body, it can form DIM, a naturally occurring compound that has been studied for its antioxidant, anti-inflammatory, and antimicrobial properties.
And here’s where it gets interesting for your mouth.
Research has found that DIM can interfere with the formation of Streptococcus mutans, one of the bacteria closely associated with tooth decay. In one study, DIM reduced S. mutans formation by 92%.
That’s exactly why we chose to include DIM in Pearl Powder.
Try Pearl Powder
We want every ingredient to have a purpose.
DIM helps make Pearl Powder more than just a tooth scrub.
It’s another layer of support for a cleaner, healthier oral environment.
Broccoli for dinner?
Broccoli-inspired science for your teeth?
Chew with purpose.
No Synthetic Rubbers
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Nathan & Sons
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