Skip to content

Every feature has a reason

Designed around the way you actually carry.

Bellroy <[email protected]>

to the archive

Friday, August 28, 2026

Bellroy showcases its new releases, highlighting backpacks and crossbody bags designed for everyday use. The brand emphasizes its purpose-driven design approach, creating products with features that cater to specific needs and activities. Bellroy presents various products, including the Tokyo Totepack and Laneway Crescent Bag, with calls to action to purchase.

Read this email as text

[Header] There’s a reason for that [Introduction] Good design starts with a purpose. We look at how you move, what you carry and what gets in the way, then design with details that make every day easier.

[Header] Backpacks, designed around your day [Blurb] From getting to work to getting out of town, your backpack has a lot to do. So we shape and optimize each one around where you might be going and what you might be doing.

[Product 1] Tokyo Totepack [Starburst] Switch between two carry modes CTA Get it

[Product 2] Transit Workpack [Starburst] Separate zones to divide days CTA Get it

[Product 3] Lite Daypack [Starburst] Organized, but super light CTA Get it

[Product 4] Classic Rolltop [Starburst] Expandable or compressible CTA Get it

[Header] Crossbody bags, designed for life on the move [Blurb] When you want to carry less and keep it close, these keep your essentials accessible without getting in the way.

[Product 1] Laneway Crescent Bag [Starburst] Curved for comfy, secure carry CTA Get it

[Product 2] Transit Sling [Starburst] Organization and RFID pocket CTA Get it

[Product 3] Venture Sling [Starburst] Roomy main space CTA Get it

[Product 4] Classic Messenger – Gaming Edition [Starburst] Protects console on-the-go CTA Get it

[Header] Designed for your daily motion CTA Shop Bestsellers

Archived for reference and commentary. Bellroy, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Arc'teryx

Designs that take you places

Compare →
Fjallraven

Backpacks Built for Your Everyday

Compare →
Away

Fan-favorite backpacks for a reason

Compare →
Cotopaxi

Take a peep 👀 at what's in our packs

Compare →