Skip to content

Under wraps

These wallets hide tricks you didn’t see coming.

Bellroy <[email protected]>

Product Showcase

Share
Sent with Klaviyo Sends about 2 a week All facts

Bellroy showcases its new wallet releases, highlighting unique features such as hidden stash zones and water-resistant materials. The brand presents several styles, including the Slim all-rounder, Apex Slim Sleeve, and Venture Card Pocket, each with its own character traits. Bellroy invites customers to explore the details of its wallets.

What the raw message shows

From the headers

Sent with
Klaviyo See it in the headers

Across Bellroy's email

Sends
About 2 a week
DMARC
Not enforced

Failures are monitored but still delivered.

The copy

133 words · under a minute to read · 2 buttons

Button Shop All

Button New Releases

[Header] Keep it like a secret [Introduction] Every one of our wallets shares the pocket-space-saving DNA for which Bellroy became famous. But each style hides a few unique character traits you’ll love on your own terms. [CTA] Shop wallets

[Header] Hide & Seek [Subhead] Slim all-rounder with sneaky stash zones [Feature arrows] Hidden bills section for spare cash and foreign currencies Protected space for cards

[CTA] Look closer

[Header] Apex Slim Sleeve [Subhead] Secure billfold that won’t lose its shape [Feature arrows] Pre-molded leather Snap-closed magnetic edge Pull tab for easy card access

[Header] Venture Card Pocket [Subhead] Space-saving and stealthily splash-proof [Feature arrows] Water-resistant leather + Aquaguard zip Coin pocket with key loop Storage for cards + bills

[Header] Delight in all the details [CTA] Shop all wallets

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
o2613.shared.klaviyomail.com · 159.183.122.8

Klaviyo's sending servers

SPF
Pass for send.bellroy.com
DKIM
  • Pass signed by bellroy.com
DMARC
Pass for bellroy.com

Policy: none, so failures would still be delivered

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 20 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received Identifies Klaviyo
from o2613.shared.klaviyomail.com (159.183.122.8) by [receiver] (cloudflare) id R7o4RwMOEHbB for <[recipient]>; Tue, 01 Sep 2026 05:00:48 +0000
Received
by recvd-69c5bdb77c-tlb4p with SMTP id recvd-69c5bdb77c-tlb4p-1-6A965C00-69 2026-09-01 05:00:48.333139639 +0000 UTC m=+2974064.901280440
Received
from ODMwMDI4Mw (unknown) by geopod-ismtpd-93 (SG) with HTTP id 4a-8zgTXTrGZeW8H3R7KVA Tue, 01 Sep 2026 05:00:48.322 +0000 (UTC)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [recipient]@send.bellroy.com designates 159.183.122.8 as permitted sender) receiver=[receiver]; client-ip=159.183.122.8; envelope-from="[recipient]@send.bellroy.com"; helo=o2613.shared.klaviyomail.com;
Authentication-Results Authentication result
[receiver]; dkim=pass header.d=bellroy.com header.s=kl2 header.b=hgN/UUxx; dmarc=pass header.from=bellroy.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o2613.shared.klaviyomail.com; spf=pass ([receiver]: domain of [recipient]@send.bellroy.com designates 159.183.122.8 as permitted sender) smtp.mailfrom=[recipient]@send.bellroy.com; arc=none smtp.remote-ip=159.183.122.8

Platform

X-Kmail-Account
PQP6U8
X-Kmail-Message
01M1AE6RZ6CMEEB0NG5FHDSGZV
X-Kmail-Ops
01KWZ56WT9JV418A01P9XWXVQ0
X-SG-EID
u001.64e28gPkiVfVtDAX+r2Hw1jDGISwLqf7i3X9IIF4oYiowIY3dXzF5QsIuD+TQehI8VbZlV2j6JfcpCI7kArFyYRNMgcRd4JLraKOYEuJ6SY5tay6WlEbhwoDq0ApGvihlgN4FUwvTcXoCk6g6yqU0OdAcJm1sAYr/Lkox7A3Gpa/3catc7Qz9JwJaYZlXcGSZUpUxm96IzsxSdcvJLw4rW8kry8pya9GQZBJIsisKEsiPcrukRnSEdpCu9vopdCL
X-SG-ID
u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvq3vn6bPHxdINK3HzN+urVfuaKG3RSu67QvxaE6XSCrMolLT5MzRPuMiKB8RMaT5j6d0ptMlhyqC06W+3Mi6RIiACTB4/SLLcvHtf58jOy2KMSAqje9SVVuKHv6XdWzwKNpajNN5PnR+hSvh/If0qpAcn9v8Kc3Y6xY55YwrWPOy1SGTnOtddW+lvTSf7YrkhlHAbeFrwqw3/hKamUQ12Lxp0TBouDoUkzwGZuBZNdCkx2HhgPaAHW5VEpBtWXstJCwqWaXuBsgtyx5lDV8Zsv6kEkiUU2DNBe9yxlZOHhotESLoojcPVnlrCR4c5cA3Qa
X-Entity-ID
u001.2I0MKH35YmkVSHo88QKFSQ==

Unsubscribe and feedback

List-Unsubscribe
<https://manage.kmail-lists.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
X-Report-Abuse
Please report any spam or abuse to: [email protected]

Message

Content-Type
multipart/alternative; boundary=ad534469367bd9e48287550a07469563a4a6bfe53f176f5ff09de6643df7
Date
Tue, 01 Sep 2026 05:00:48 +0000 (UTC)
From
Bellroy <[email protected]>
Mime-Version
1.0
Message-ID
<4a-8zgTXTrGZeW8H3R7KVA@geopod-ismtpd-93>
Subject
Under wraps

More from Bellroy

All 30 emails
Bellroy

Five things you need in a weekend bag.

Bellroy

What makes our materials different?

Bellroy

How Cinch came to life

Bellroy

What’s in our bags? Mini bags!

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Ridge

Sweeps ends right now

Compare
Glossier

New I ♥️ NY merch just arrived!

Compare

Archived for reference and commentary. Bellroy, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.