How did that 11.2 Million Vote Project go?
Our favorite stats inside.
Patagonia <[email protected]>
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Patagonia promotes its 11.2 Million Vote Project, reporting its success in encouraging environmental voters to participate in the 2026 midterms. The brand shares impressive statistics, including over 480K vote plans shared and $11.2M in credits earned. Patagonia celebrates the project's impact and invites customers to join Patagonia Action Works.
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The copy
219 words · about 1 min to read · 1 button
We had a wild idea this election. You ran with it.
Last election, 11.2 million environmental voters didn’t vote, so for the 2026 midterms, we called on you to change that. Within a week, you shared over 480K vote plans with friends and family and earned $11.2M in Patagonia credits. By late October, you sent 500K+ vote plans. 30% of those plans went to people under the age of 30 and 25% went to people who didn’t vote in 2024. We’re giddy to report participation in all 50 states (plus D.C.!) and saved our favorite stat for last: One of you go-getters made 35 vote plans, surpassing our data team’s wildest dreams.
Kudos, you really got your people to the polls!
My grandpa is the last person I would think about sending this to. Which made it feel like the perfect person to send it to. He is a very old school way of thinking but enjoys the outdoors.
I talked to [my fishing buddy] on the river about the midterms, he plans to go in person at the library and vote.
Told him if he liked skiing, he better vote to make sure our kids have [a] planet with snow in the future.
Election cycles come and go. Protecting our home planet is forever.
Button Join Patagonia Action Works
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- Date
- Fri, 06 Nov 2026 13:04:44 +0000 (UTC)
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- Subject
- How did that 11.2 Million Vote Project go?
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