How Patagonia does email marketing
Fashion & Apparel24 campaigns · www.patagonia.com · RSS
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
Patagonia sends about 3.6 campaigns a week, most often on Wed around 8am US Eastern. Its median subject line runs 29 characters.
- Campaigns a week
- 3.6
- Median subject
- 29 chars
- Median words
- 319
- Carry a promo code
- 0%
When Patagonia sends
Across 23 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Patagonia chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Patagonia sends
Mostly Promotions & Sales (63% of campaigns).
The stack behind the sends
Patagonia sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside the main platform.
A typical Patagonia campaign carries 319 words and 3 images.
How this is measured
Every figure comes from real Patagonia emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Patagonia campaigns.