How Patagonia does email marketing
Fashion & Apparel48 campaigns · www.patagonia.com · RSS
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
Patagonia sends about 4 campaigns a week, most often on Wednesday around 8am US Eastern. Its median subject line runs 30 characters, and 2% carry an emoji.
Measured from 48 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.6 About the same as typical (3.5)
- Median subject length
- 30chars About the same as typical (29 chars)
- Median words
- 324 2 times typical (166)
- Discount in the subject
- 17% 7 points above typical (10%)
Latest Patagonia emails
All 48 campaignsWhen Patagonia sends
Wednesday is the busiest day (up to 22% of sends). 8am is the most common hour (up to 72% of sends). Across 46 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 17% |
| Tuesday | 7 | 15% |
| Wednesday | 10 | 22% |
| Thursday | 5 | 11% |
| Friday | 6 | 13% |
| Saturday | 6 | 13% |
| Sunday | 4 | 9% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 1 | 2% |
| 6am | 0 | 0% |
| 7am | 3 | 7% |
| 8am | 33 | 72% |
| 9am | 3 | 7% |
| 10am | 1 | 2% |
| 11am | 1 | 2% |
| 12pm | 1 | 2% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 2% |
| 8pm | 0 | 0% |
| 9pm | 2 | 4% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Patagonia subject lines
The median runs 30 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Patagonia reaches for most: “fall”, “new” and “summer”.
- “You hit the full $11.2M spend 🏂” 31 chars · Oct 7
- “Vintage styles for the mountain minded” 38 chars · Oct 6
- “Get the emails you truly want” 29 chars · Oct 6
- “Best layers for under your down jacket” 38 chars · Oct 5
- “Transition into fall trail running” 34 chars · Oct 4
What Patagonia sends
Mostly Promotions & Sales, at 60% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Patagonia sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Patagonia campaign carries 1 image.
Compare Patagonia with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Patagonia emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.