Meet I ❤️ NY Balm Dotcom
New York in a tube
Glossier promotes its limited-edition I ❤️ NY Balm Dotcom, a hydrating lip balm with a juicy apple flavor and clear tint. The brand also offers new merchandise, including a keychain and t-shirt, and a free sticker sheet with purchase. Glossier celebrates its love for New York City with this special edition product.
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Take it for a spin
Buckle up! I ❤️ NY Balm Dotcom is our love letter to NYC. Swipe on a juicy apple flavor with a clear tint.
WHY YOU'LL LOVE IT
A cult-following for a reason
Hydrating with addictive flavors + sheer tints, you’ll be back to buy Balm Dotcom time and time again. I ❤️ NY is our ode to New York and every reason why we love the city.
See what the fuss is about
HYDRATING + ADDICTIVE FLAVOR
Juicy apple in a tube
A crisp, juicy apple flavor that smells like the first day of summer in the city. It nourishes dry, chapped lips, seals in moisture, and finishes with a universally flattering clear tint.
Big Apple Cotton Tee
Stickers on us
Snag a Sticker Sheet, free with your order. Slap ‘em on your laptop, water bottle or bathroom mirror.
Shop I ❤️ NY
Glossier.com / [email protected]
233 Spring Street, Floor 10
New York, NY 10013
New Street Square
London, EC4A 3TW
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