NEW! I ❤️ NY Balm Dotcom
New York in a tube
Glossier <[email protected]>
Share
Glossier promotes its limited edition I ❤️ NY Balm Dotcom, a hydrating lip balm with a juicy apple flavor and clear tint. The brand also offers new merchandise, including a keychain and t-shirt, and gives a free sticker sheet with every order. Glossier celebrates its love for New York City with this special edition product.
What the raw message shows
From the headers
- Sent with
-
Klaviyo See it in the headers
Across Glossier's email
- Sends
- About 4 a week
- DMARC
-
Enforced, reject
Mail failing authentication is refused.
The copy
174 words · under a minute to read · 3 buttons
LIMITED EDITION
Take it for a spin
Buckle up! I ❤️ NY Balm Dotcom is our love letter to NYC. Swipe on a juicy apple flavor with a clear tint.
Button Shop now
WHY YOU'LL LOVE IT
A cult-following for a reason
Hydrating with addictive flavors + sheer tints, you’ll be back to buy Balm Dotcom time and time again. I ❤️ NY is our ode to New York and every reason why we love the city.
Button See what the fuss is about
HYDRATING + ADDICTIVE FLAVOR
Juicy apple in a tube
A crisp, juicy apple flavor that smells like the first day of summer in the city. It nourishes dry, chapped lips, seals in moisture, and finishes with a universally flattering clear tint.
NEW MERCH
Big Apple Cotton Tee
FREE GIFT
Stickers on us
Snag a Sticker Sheet, free with your order. Slap ‘em on your laptop, water bottle or bathroom mirror.
Button Shop I ❤️ NY
Glossier.com / [email protected]
233 Spring Street, Floor 10
New York, NY 10013
New Street Square
London, EC4A 3TW
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
o4059.m.glossier.com
· 168.245.47.153
Klaviyo's sending servers
- SPF
- Pass for eml.glossier.com
- DKIM
-
- Pass signed by glossier.com
- DMARC
-
Pass for eml.glossier.com
Policy: reject
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 21 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from o4059.m.glossier.com (168.245.47.153) by [receiver] (cloudflare) id wRbeX7jzSP7z for <[recipient]>; Wed, 15 Jul 2026 00:00:24 +0000
- Received
- by recvd-7687dff5c-xbvmh with SMTP id recvd-7687dff5c-xbvmh-1-6A56CD97-123 2026-07-15 00:00:23.925077083 +0000 UTC m=+436727.477048876
- Received
- from Mzc5MDA0MTI (unknown) by geopod-ismtpd-112 (SG) with HTTP id aqcXUsLkQ5upC2AwOzCPdg Wed, 15 Jul 2026 00:00:23.919 +0000 (UTC)
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [recipient]@eml.glossier.com designates 168.245.47.153 as permitted sender) receiver=[receiver]; client-ip=168.245.47.153; envelope-from="[recipient]@eml.glossier.com"; helo=o4059.m.glossier.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass header.d=glossier.com header.s=kl2 header.b=HIk7sQIY; dmarc=pass header.from=eml.glossier.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o4059.m.glossier.com; spf=pass ([receiver]: domain of [recipient]@eml.glossier.com designates 168.245.47.153 as permitted sender) smtp.mailfrom=[recipient]@eml.glossier.com; arc=none smtp.remote-ip=168.245.47.153
Platform
- X-Kmail-Account
- Sn6eFZ
- X-Kmail-Message
- 01KXH45RNSJQ3MXW0Q6SG0C54N
- X-Kmail-Ops
- 01KXF1SFDZ1D5X7MTT2ZB8GEH8
- X-SG-EID
- u001.9eP+fVtv0A5lWl39607pFWNveFH8vlGz6NiYRl6010u60353nBhZU5KERWc7y7S9GBXWTliMPHnWxj7jtqg59yEmOSgQnSy2EBh7F9sAKxZSbZ7HTjp283LaDZ9M8FqREzk3N+fD8cARKl6tkTdZ/kDjxslOaJ9sVRgCwf/o5DVUnR5oysUvSaOX50ldqg+39283Me7A3wRfFKkPmXZC3bUh+UYnDk330Q8JC1HYkF/zDq4YVRb8uJlTozJO2egL
- X-SG-ID
- u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvqPYXI2ZUOzX5qIwg9DgCo/xxPIzlUI5jdeteZkVN4PwWAEgpgNCIM9a97IOIpPLbUdCdRjbDuHplLjKcgzCT4kDY5P0sdNhbz2cnr1/V1JMz88OO17UmvxLGXIOmRJU8NET65uYwYBGAv932Eis9m5fLUMdIfxZbJVphG0c0xRg63KrJ3w8m3CT5VTPpFggx2BSp4vsrw7vup2ULL+NaQvOhauO6LB3kksyVLfW39CyYnomaEUdvyKrCMjJgYv0OSGPu+kW8MD5Obvmu0/ls4XTU8hF17+VkFsHMQJIJfznzsZqv0rENYr0t5ezrF/MqRCOBgnkqhJ6y0oqc9srnO6A==
- X-Entity-ID
- u001.6FR+DpTbSvuf3UVmLGUFbw==
Unsubscribe and feedback
- List-Unsubscribe
- <https://manage.kmail-lists.com/…>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- X-Report-Abuse Identifies Klaviyo
- Please report any spam or abuse to: [email protected]
Message
- Content-Type
- multipart/alternative; boundary=dba136576dcd20e3f9fb2e54ff005039677ba731e53db9dc67078107663a
- Date
- Wed, 15 Jul 2026 00:00:23 +0000 (UTC)
- From
- Glossier <[email protected]>
- Mime-Version
- 1.0
- Message-ID
- <aqcXUsLkQ5upC2AwOzCPdg@geopod-ismtpd-112>
- Subject
- NEW! I ❤️ NY Balm Dotcom
- Reply-To
- [email protected]
More from Glossier
All 52 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Glossier, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.