Monday Motivation: The Ugly Side Of Success
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Arnold Schwarzenegger <[email protected]>
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Arnold's Pump Club promotes a unique approach to motivation and success, encouraging members to take action despite feeling unready. The brand highlights its refund program, which pays members $50 for completing their first program and $100 for completing four programs in a year. This program is a key part of the club's mission to support members in achieving their health and fitness goals.
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Arnold's Motivation Tip: Stop Waiting to Feel Ready and Show Up Ugly
Arnold gets asked how to stay motivated every day. His answer: you don’t. Here's what to do instead, and why it works better than you think.
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Today’s Health Upgrade
Arnold’s Corner: You’re One Ugly…
Why your work might feel harder than it should
If you struggle with a sweet tooth, here’s the fix
Workout of the week (And an opportunity to train with our Co-CEO)
Arnold’s Corner
Monday Motivation: The Ugly Side Of Success
I was in an important meeting with my senior team last week, and I was bragging about how many of our Pump Club members were finishing their programs.
The guy who has helped me with investments for 40 years said, "Arnold, you're the only client I have who would rave like this about losing money, but I love it."
In case you haven't heard, we pay our members back for programs they finish: $50 for the first. And $100 for four in a year. As in, actual cash refunded to their credit cards. Not perks. Not rewards. Money that we're sending people right back for putting in the work. (But only when you subscribe directly from our website.)
We might be the only business in history that's ever been happy to see our account sending money out.
And we aren't just happy. We are through the roof.
Every dollar we send means someone got to do a workout they might not have otherwise.
Every $50 refund means someone learned the difference between training with a program and figuring it out as they go.
Every hit to our finances is a win for you.
That's why we are still doing it, even though every business expert in the world would tell us it is stupid to send our best customers' money back as a policy.
A lot of you have finished your first program since you joined on my birthday.
To all of you, congratulations. I am proud of you.
And I know there are some of you who didn’t think you were ready.
You thought you weren’t ready, or it wasn’t for you, or you’d wait for the perfect time.
You’ve got big, pretty visions of what success looks like, but I have to be honest: sometimes success is as simple as not giving up.
There are also some of you who started with the best intentions, fired up to take my money.
Somewhere, you fell off.
You missed a day and didn't show back up.
You got sick and a week became months.
You signed up the way you have for gyms, planning on making it work this time, and then it didn't.
I've got a message for you, too.
You are not a failure. You're normal. It's not too late for any of you. Just pick back up.
You don't have to be a superhero. You don't have to have the best workout every other day. You don't even have to be in shape.
All you have to do is stop giving up on yourself.
Show up, and give each workout what you can. Maybe you only think you can give a 5 out of 10. Maybe you can only give a 1.
To you, that might not feel like enough.
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