Skip to content

How Arnold's Pump Club does email marketing

Health & Fitness

39 campaigns · arnoldspumpclub.com · RSS

Arnold's Pump Club is the official email, podcast, and merchandise store of Arnold Schwarzenegger.

Arnold's Pump Club sends about 6 campaigns a week. Its median subject line runs 33 characters.

Measured from 39 campaigns sent Sep 1 to Oct 16, 2026. Each figure is set against the typical Health & Fitness brand: the median of 20 Health & Fitness brands in the archive with at least 12 campaigns.

Campaigns a week
6.1 61% more than typical (3.8)
Median subject length
33chars About the same as typical (34 chars)
Median words
2,445 12.9 times typical (190)
Discount in the subject
0% 11 points below typical (11%)
Copyable promo code
8% 4 points above typical (4%)

Latest Arnold's Pump Club emails

All 39 campaigns
Arnold's Pump Club Beehiiv

Monday Motivation: Find The Joy

Arnold's Pump Club Beehiiv

Weekly wisdom

Arnold's Pump Club Beehiiv

investigating "the broken metabolism"

Arnold's Pump Club Beehiiv

When pizza scores better than tomatoes

A Arnold's Pump Club campaign with a copyable code
Arnold's Pump Club Beehiiv

The Pump Club Lab: the shoe test

Arnold's Pump Club subject lines

The median runs 33 characters across 5 words, against 34 for the typical Health & Fitness brand. The words Arnold's Pump Club reaches for most: “weekly”, “wisdom” and “monday”.

  1. “Monday Motivation: Find The Joy” 31 chars · Oct 19
  2. “Weekly wisdom” 13 chars · Oct 16
  3. “investigating "the broken metabolism"” 37 chars · Oct 15
  4. “When pizza scores better than tomatoes” 38 chars · Oct 14
  5. “It's not your cortisol” 22 chars · Oct 13

What Arnold's Pump Club sends

Newsletters and Surveys & Feedback tie as the campaigns Arnold's Pump Club sends most, at 3% each. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.

Welcome & Onboarding Set off by our signup 35 campaigns · 90%
Other 2 campaigns · 5%
Newsletters 1 campaign · 3%
Surveys & Feedback 1 campaign · 3%

The stack behind the sends

Arnold's Pump Club sends with Beehiiv and publishes a DMARC none policy.

Sends with

Beehiiv

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

The median Arnold's Pump Club campaign carries 1 image.

Compare Arnold's Pump Club with Mars Men and Hume

See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.

How this is measured

Every figure comes from real Arnold's Pump Club emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 20 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.