☕ Money talks
How AI is changing the content compensation conversation.
Marketing Brew <[email protected]>
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Morning Brew promotes discussion on the impact of AI on advertising and content monetization. The company highlights the challenges of targeting and monetizing audiences when bots increasingly surf the web. It also explores the implications for the creator economy and the need for uniform standards around measuring content value.
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585 words · about 2 min to read
November 09, 2026
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Presented By
Sponsor Logo: Reddit For Business
It’s Monday. AndCanva is the latest tech company to conduct layoffs and a restructuring, which will affect more than 20% of its staff. A big factor is the rising cost of AI, co-founder and CEO Melanie Perkins previously told investors, which has led to slowed growth.
In today’s edition:
Brave new world 💰
Way back machine 💻
Meat the moment 🥓
—Jasmine Sheena, Kristina Monllos, Jeena Sharma
DATA & TECH
‘A whole new Wild West’
In 2026, brands have approximately 1 million ways to place ads, whether via sponsored placements in creator videos, banner ads across the open web, or in any of the new ad formats digital giants roll out every year.
But what happens to targeting and monetizing audiences when bots increasingly surf the web?
It’s a question that has spawned a new class of companies that aim to help brands, creators, and publishers get compensated for content that’s almost certainly being crawled. However, experts say there’s still a lack of awareness of the issue across the board along with a lack of uniform standards around measuring the monetary value of pieces of content, creating a number of challenges for stakeholders.
“Publishers have many ways by which they monetize human traffic, whether that’s programmatic advertising or subscriptions and paywalls,” Toshit Panigrahi, CEO and co-founder of AI traffic management platform Tollbit, told Marketing Brew. “But in the future, humans might not be clicking through, and if you’re losing a human visitor, then you could need an altered way to monetize that traffic.”
The implications could also stand to affect the creator economy, if creator content is being digested without appropriate credit.
“There has to be shared governance and standards for how content gets licensed, used, and paid for in agentic web,” Li Haslett Chen, founder and CEO at creator commerce platform Howl, told us. “This is not the job of one company. This is the job of all of the platforms.”
For more on how industry stakeholders are discussing content compensation and what it could mean for creators, publishers, and brands, continue reading here.—Jasmine
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BRAND STRATEGY
Mememaker
Comedian Liam Kyle Sullivan reprises his Kelly character for a Firefox ad.
Nostalgia for the internet of yesteryear is all too common. And why not? Weren’t things better when going on the internet was an activity you did at a fixed time and place? When memes were random and hilarious, rather than bleak and dystopian?
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