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Open Tabs with Louise Jones

Louise Jones on Vanta's llama, figure skating as a reset, and her newsletter.

Tami from Buffer <[email protected]>

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Substack promotes Open Tabs with Louise Jones, featuring her current interests and online activities. She shares her open tabs, including newsletters and an app, and discusses her favorite creators. Louise Jones writes about brand, voice, and creativity in her personal newsletter, Messy Tabs.

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Open Tabs with Louise Jones

Louise Jones on Vanta's llama, figure skating as a reset, and her newsletter.

Tami from Buffer

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Open Tabs is a series under The Weekly Scroll where we peek into what a creator or social media pro has open in their browser, saved in their bookmarks, and stuck in their head right now. Each issue, someone new shows us what they're paying attention to.

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Next in our run of Substack writers posting to Notes from Buffer: Louise Jones, who spent a decade across social, brand, and communications in B2B tech (currently at Maze) and writes Messy Tabs, a personal newsletter about brand, voice, creativity, and life online, for marketers and creative people who are interested in the way we work and show up online. You'll find her on Substack and LinkedIn.

So, what’s in your tabs?

Share 3-5 things that are in your tabs, bookmarks, or saved folder right now.

The Product Marketer by Rory Woodbridge (Newsletter): Working in B2B SaaS, I think a lot about how brand and product marketing can come together to make better work. I’m always keen to learn from other corners of marketing, and Rory’s newsletter gives me a great window into the PMM world.

Dear Danielle & Dave (Newsletter): I previously worked with Dave, and he recently shared his perspective on research for our latest industry report at Maze. The research community is incredible, and I love reading real perspectives from the people doing the work.

Headspace (App): For focus! I work best when my home office is quiet, usually with an ambient soundscape or some lo-fi beats playing in the background.

Is there a creator or account you’ve been obsessed with lately?

Vanta! I’ve been following them for a while, and their marketing just keeps getting better. Having previously worked in the security space, it’s refreshing to see the people behind the llama make compliance and security fun without losing sight of the trust that matters in enterprise.

That’s not an easy balance, but they’re not afraid to push the boundaries of what a security brand can look and sound like. With a new VP of Brand on board, I’m excited to see what Brooks Chambers, Jacob Gross, and the rest of the team do next. I’ll be cheering them on!

What’s one thing that’s been shaping your thinking lately that has nothing to do with social media?

Getting away from a screen. I’ve been making a conscious effort to take ideas out of a doc and put pen to paper instead. There’s something about writing by hand that slows my brain down and helps me think more clearly about what I actually want to say.

I’ve also been learning to figure skate for the past eight months, which has become a completely different kind of reset. When I’m on the ice, I have to be fully there. It clears some space in my head, and I return to work with more clarity.

What’s one thing you’re working through or figuring out in your creator journey right now?

How I can use AI agents to get ideas off the ground, while still doing the thinking and writing in my own voice, which should always stay human. Starting Messy Tabs feels like the perfect place to experiment with where AI helps and where I’d rather reach for a pen and paper.

messy tabs

Notes on brand, voice, culture, and life online.

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