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The most insane thing we’ve done

Daniel, Founder <[email protected]>

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Saturday, July 25, 2026

Ridge is giving away high-performance vehicles, including a Lamborghini Huracán Sterrato and a Hennessey VelociRaptor, as well as $100,000 cash. The brand has partnered with Tony Hawk to offer these prizes. Entry is free, with additional entries available for every dollar spent.

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Daniel here, founder of Ridge.

Six years ago, we ran our first sweepstakes and gave away a Jeep Gladiator. This year, I’m fulfilling a lifelong dream.

We’re giving away insane prizes; A 610hp Lamborghini Huracán Sterrato (one of only 1,499 ever made), a 558hp Hennessey VelociRaptor, a fully-loaded Ford Bronco GT, or $100,000 cash all up for grabs.

But we’re not just giving away legends, we’re working with one. Tony Hawk’s joined us to give away our biggest prizes yet, and I couldn’t be more excited. Ok, more like geeking out.

I have a signed board that I grew up with hanging at the Ridge office. (It may or may not be one of my most prized possessions.) I grew up watching him break records and of all the things Ridge has grown into, I never thought we’d be breaking out into something like this.

It's free to enter (you already have 10 entries for getting our emails!) and you can get 1 entry for every $1.

Check it out here, along with some new gear we built to match the moment.

Best of luck,

2448 Main St Santa Monica, CA 90405

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The most insane thing we’ve done
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