The reviews are in.
Preorder the Truck everyone’s talking about.
Slate announces its affordable truck, priced at $24,950, and shares positive reviews from various publications, including The Autopian, Ars Technica, and the Los Angeles Times. The company is now taking preorders, with delivery prioritized by signup order. Slate invites customers to preorder the truck, touted as the most affordable in the US.
Read this email as text
for screen readers, or when images don't load
DON’T TAKE OUR WORD FOR IT
We announced our price of $24,950*, making the Blank Slate the most affordable truck in the U.S.** Here’s what people are saying:
“...the Slate will be the most soul you can get in a new car — gas or electric — for $25,000.” – The Autopian
“The automotive startup has exceeded expectations.” – Ars Technica
“There’s a $250 speaker system tuned specifically to the Slate’s cabin geometry that, on my listen, punches well above its price.”
“It's zippy and it's compact, too. … I’m rooting for it. I think it’s really cool.” – Marques Brownlee, Auto Focus
“The EV market at this point doesn’t have a technology problem anymore … It has an affordability problem. Slate is one of the first companies built entirely around solving that.” – Los Angeles Times
WE’RE TAKING PREORDERS
The sooner you sign up, the sooner we deliver your Slate. So don't sleep on the truck everyone’s talking about.
*Pricing excludes taxes, title, license, registration, governmental fees, destination charge, documentation fees, and any optional equipment. State and local incentives may also be available.
**Source: Based upon OEM‑published MSRP data and third‑party sources where applicable, current as of June 2026.
S&P Global: used to pull MSRP on ~13 million new vehicle sales annually, by make, model, fuel type
Archived for reference and commentary. Slate Auto, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.
Similar campaigns from other brands
Different brands running the same play. Compare any of them side by side.