Skip to content

The R2 roundup

Your recap of our latest R2 stories.

Rivian <[email protected]>

Newsletters

Share
Sent with Braze Sends about 1 a week All facts

Rivian promotes the R2 model, highlighting its fast charging capabilities, assisted driving features, and demo drive experiences. The company showcases what customers are saying about driving the R2 and provides information on purchasing and autonomy features. Rivian also invites readers to book a demo drive and learn more about the model's capabilities.

What the raw message shows

From the headers

Sent with
Braze

In the HTML

Built with
Animated GIFs

Across Rivian's email

Sends
About 1 a week
DMARC
Enforced, reject

Mail failing authentication is refused.

The copy

139 words · under a minute to read · 9 buttons

We’ve been diving into what makes R2 one of a kind. From fast charging to assisted driving features and demo drive experiences, here’s your latest recap of everything R2.

R2 demo drive

DEMO DRIVES

What people are saying about driving R2

So, what's it like driving R2? No one says it better than you.

Button In your own words

FAST CHARGING

Speeding Up R2 Adventures

R2 is designed to take you far. Learn about fast charging, charging on the go and the different types of charge ports and plugs.

Button Get road-trip ready

AUTONOMY+ ROADMAP

Building the Future of Driving

What’s here, what’s close and what’s coming.

Button See what's coming

PURCHASING

Path to Ownership

What to expect between reserving R2 and driving away.

Button How it works

Button Book an R2 drive

Button Demo Drive

Button Spaces

Button Trip Visualizer

Button 14600 Myford Rd. Irvine, CA, 92606

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
ixuebr62.em.rivian.com · 137.22.234.205

Braze's sending servers

SPF
Pass for em.rivian.com
DKIM
  • Pass signed by em.rivian.com
DMARC
Pass for em.rivian.com

Policy: reject

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 14 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from ixuebr62.em.rivian.com (137.22.234.205) by [receiver] (cloudflare) id bUu5xS8gdeKv for <[recipient]>; Mon, 02 Nov 2026 22:10:52 +0000
Received
from [10.90.24.159] ([10.90.24.159]) by i-06b0a00d44b52edca.mta1vrest.sd.prd.sparkpost (ecelerity 5.3.0.76572 r(msys-ecelerity:tags/5.3.0.32)) with REST id A0/A1-13944-C6A09EA6; Mon, 02 Nov 2026 22:10:52 +0000

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [email protected] designates 137.22.234.205 as permitted sender) receiver=[receiver]; client-ip=137.22.234.205; envelope-from="[email protected]"; helo=ixuebr62.em.rivian.com;
Authentication-Results Authentication result
[receiver]; dkim=pass [email protected] header.s=scph0125 header.b=1LLLJr3u; dmarc=pass header.from=em.rivian.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=ixuebr62.em.rivian.com; spf=pass ([receiver]: domain of [email protected] designates 137.22.234.205 as permitted sender) smtp.mailfrom=msprvs1=20766xLvXG9WW=bounces-266693-1507@em.rivian.com; arc=none smtp.remote-ip=137.22.234.205

Platform

X-MSFBL
NYtz0Bxpj+TVkOI0AQBwlw6+q9onb+74AMxC4/mVSDw=|eyJzdWJhY2NvdW50X2l kIjoiMTUwNyIsIm1lc3NhZ2VfaWQiOiI2YWU5NmMwYWU5NmEwOWU4MWEwYSIsImN 1c3RvbWVyX2lkIjoiMjY2NjkzIiwiciI6ImpvaG5AaW5ib3hhcmNoaXZlLm9yZyI sInRlbmFudF9pZCI6InNwYyJ9

Unsubscribe and feedback

List-Unsubscribe
<https://07.emailinboundprocessing.com/…>,<mailto:…@unsubscribe-07.emailinboundprocessing.com>
List-Unsubscribe-Post
List-Unsubscribe=One-Click

Message

From
"Rivian" <[email protected]>
Message-ID
<A0.A1.13944.C6A09EA6@i-06b0a00d44b52edca.mta1vrest.sd.prd.sparkpost>
Date
Mon, 02 Nov 2026 22:10:52 +0000
Content-Type
multipart/alternative; boundary="_----rQtFyeK2evcZX/yJlkgdCA===_BE/91-13944-C6A09EA6"
MIME-Version
1.0
Subject
The R2 roundup
Reply-To
[email protected]

More from Rivian

All 80 emails
Rivian

Save $1,000 on any R1T or R1S

Rivian

Imagine never visiting a gas station again

Rivian

Desert off-road adventures

Rivian

Tour Ghostbusters Halloween mode

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Slate Auto

Fresh prototype builds, comin’ in hot.

Compare
Tesla

What Driving Should Feel Like

Compare
Polestar

The Polestar experience

Compare
Lucid Motors

Treat yourself to a sweet demo drive.

Compare

Archived for reference and commentary. Rivian, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.