This weeks top 5: Next generation fueling launches today
Lactate fueling is here.
Matt from The Feed <[email protected]>
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TheFeed promotes the launch of Enervit's Lactate Mix, a next-generation fueling product. This liquid fuel supplement, created with Prof. George Brooks and Dr. Iñigo San Millán, utilizes lactate as a fuel source to enhance athletic performance. TheFeed offers it exclusively, with a limited supply of 30,000 units available.
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Big week. Let’s get into it.
1. The whispers of summer are here.
Every few years something comes along that is clearly a revolution. In my 15 years focused on athlete fueling, I haven’t seen a development as profound as this one. I’ve been on the sidelines of bringing this new fuel to market for two years. Today is the day.
Maurten, ketones, bicarb, nitric oxide: all real discoveries. But each was a better version of something we already understood. This one hid in plain sight. Lactate, the thing you’ve blamed for the burn in your legs since your first hard interval, isn’t a waste product. It’s a fuel your muscles burn when you push hard, and for the first time, you can drink it.
Here’s why that matters: your gut caps how much glucose and fructose you can absorb per hour. Lactate takes its own pathway, on top of your carbs, and your muscles put it to work in 15 minutes instead of glucose’s 45. When you’re fading on a climb or in the last hour of a race, 45 minutes is too long to wait.
I’ll make a bold prediction: within a few years, every carb/gel/fueling company will be racing to add lactate. We won’t talk about 2:1 glucose-to-fructose ratios anymore. We’ll talk about three-source fueling, the third being lactate.
Today you can get the original: Enervit’s Lactate Mix, created with Prof. George Brooks and Dr. Iñigo San Millán, raced by Tadej Pogačar to his fifth Tour de France, and exclusively at The Feed. Quick note, Everett called it a Gel, but it is really a liquid in a pouch that you add to a bottle with some water.
How to use it: squeeze one pouch into a 500-750ml bottle, shake, and sip through your hardest hour. That’s 90g of carbs plus 10g of lactate. You can sip it straight, but fair warning, it’s salty.
One pouch per day (it carries 2,050mg of sodium).
I have 30,000 gels. They’ll go fast. On Monday I’m sending a full deep dive: my visit to Brooks’ Berkeley lab, the isotope testing, and how I’m using it on runs and rides. But I wouldn’t wait if you want this supporting your fall and winter training.
Button Shop the Lactate Mix
2. Would you spend $399 on the optimal daily protocol?
Do you take a daily supplement routine? And are you sure it’s the right stuff?
If you’re going to show up consistent every morning, the supplements should be worth the effort. So I built The Optimal Daily Protocol — everything an active adult needs to build strength and fitness, covered.
The protocol includes everything you need for optimizing your energy, recovery, performance, and hormone and immune support this winter: 16 capsules for men (12 for women) taken every day. It is expensive and for those looking to cover everything and have only the best of the best.
Could you get a blood test and fine-tune further? Yes. Those blood test recommendations (say Iron or more B12) will all be incremental to this protocol. Follow the link to see how each piece of the protocol benefits you.
There’s a male and female version. I’m giving you 25% off your first month, so you save $100 on your first month for $299 ($232 for the Female Protocol).
Get the Optimal Daily Male Protocol
Get the Optimal Daily Female Protocol
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