Two weeks. Eight cities. Your rules.
Introducing: The You Asked for It Tour
Slate Auto sends a preproduction vehicle on a road trip across the country, visiting eight cities in two weeks. The company invites followers to submit challenges for the vehicle to complete in each city via social media. Slate Auto shares the journey, starting with Episode 1 on September 2.
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GO AHEAD. GIVE US A CHALLENGE.
Josh, Head of Production
We’re sending a preproduction Slate — our latest-generation prototype — on a road trip across the country to meet up with our crew doing demo rides in California. Two weeks, eight cities. Give or take.
In each city, we’ll wake up to a new challenge to complete, using the Truck. But here’s the catch: the challenges will be set by you.
Actually, there are two catches. Because we won’t know the challenges in advance.
And remember, no matter how messy it gets: you asked for it.
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- Received-SPF
- pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) receiver=[receiver]; client-ip=128.245.255.166; envelope-from="[email protected]"; helo=mta.e.slate.auto;
- Authentication-Results
- [receiver]; dkim=pass [email protected] header.s=13dkim1 header.b=INHvOWol; dkim=pass header.d=s13.y.mc.salesforce.com header.s=fbldkim13 header.b=fb7umWnJ; dmarc=pass header.from=e.slate.auto policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta.e.slate.auto; spf=pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) smtp.mailfrom=bounce-XUOKG67VPM5E3JNCP2HA4BDGRI.130024@bounce.e.slate.auto; arc=none smtp.remote-ip=128.245.255.166
- From
- "Slate Auto" <[email protected]>
- Subject
- Two weeks. Eight cities. Your rules.
- Date
- Tue, 01 Sep 2026 14:19:48 -0600
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- <https://click.e.slate.auto/…>, <mailto:…@leave.e.slate.auto>
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- MIME-Version
- 1.0
- Reply-To
- "Slate" <[email protected]>
- X-SFMC-Stack
- 13
- x-job
- 546008123_169827
- Message-ID
- <[email protected]>
- Content-Type
- multipart/alternative; boundary="7wiFsHNSHZPf=_?:"
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