Up to 50% off: deeper markdowns on selected gear & clothing
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REI offers up to 50% off selected gear and clothing, with deeper markdowns on past-season styles from top brands. The company also promotes its membership program, which includes a $30 bonus card for new members who spend $50 before September 7. Additionally, REI highlights its 100% satisfaction guarantee and REI Co-op Mastercard rewards program.
What the raw message shows
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Iterable
See it in the headers
In the HTML
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- Dark-mode styles
Across REI's email
- Sends
- About 2 a week
- DMARC
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Enforced, reject
Mail failing authentication is refused.
The copy
127 words · under a minute to read · 3 buttons
Men's Deals
Women's Deals
All Deals
Earn a $30 bonus card when you become a member and spend $50 before 9/7. Terms apply.
Up to 50% off deals
We just lowered prices on selected gear and clothing.
Button SHOP THE DEALS
Discount based on original prices. While supplies last. Selection varies by location.
Patagonia logo. Arc'teryx logo. Columbia logo. Wild Rye logo. New Markdowns. Up to 30% off past-season styles
Find the latest markdowns on selected past‑season gear and clothing from top brands.
Button SHOP NOW
Save on gear like this
Button SHOP ALL DEALS
UP TO 50% OFF Past-season run & fitness deals from Nike, Beyond Yoga, Salomon & REI Co-op brand
New deal alert! Additional markdowns on selected past‑season run and fitness gear and clothing from top brands.
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
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mta-203-32-134.rei.com.sparkpostmail.com
· 168.203.32.134
Iterable's sending servers
- SPF
- Pass for bounces.rei.com
- DKIM
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- Pass signed by email.rei.com
- DMARC
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Pass for email.rei.com
Policy: reject
- Unsubscribe
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One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
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Feedback loop set up
Mailbox providers can report spam complaints straight back to the sender.
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As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from mta-203-32-134.rei.com.sparkpostmail.com (168.203.32.134) by [receiver] (cloudflare) id q2TmaLG5eEzK for <[recipient]>; Sat, 08 Aug 2026 04:49:55 +0000
- Received
- from [10.90.33.95] ([10.90.33.95]) by i-0cc0c9a3fa3ce8bbd.mta1vrest.sd.prd.sparkpost (ecelerity 5.3.0.76339 r(msys-ecelerity:tags/5.3.0.2)) with REST id 0D/EB-34283-075B67A6; Sat, 08 Aug 2026 04:49:52 +0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [email protected] designates 168.203.32.134 as permitted sender) receiver=[receiver]; client-ip=168.203.32.134; envelope-from="[email protected]"; helo=mta-203-32-134.rei.com.sparkpostmail.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0624 header.b=kXk41Gou; dmarc=pass header.from=email.rei.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-203-32-134.rei.com.sparkpostmail.com; spf=pass ([receiver]: domain of [email protected] designates 168.203.32.134 as permitted sender) smtp.mailfrom=msprvs1=20680_JrLN7rp=bounces-280172-1853@bounces.rei.com; arc=none smtp.remote-ip=168.203.32.134
Platform
- X-MSFBL
- d0UaS1T161d5SBtax4e/kpVjRtnqTlRFuAjjhFwULsI=|eyJzdWJhY2NvdW50X2l kIjoiMTg1MyIsImN1c3RvbWVyX2lkIjoiMjgwMTcyIiwibWVzc2FnZV9pZCI6IjZ hNzY3MGI1NzY2YWI4MzkzZWQwIiwidGVuYW50X2lkIjoic3BjIiwiciI6InJlaUB pbmJveGFyY2hpdmUub3JnIn0=
- X-Campaign-ID
- 19215238
- X-Message-ID
- 290b63f5fd384f1c8472264c92ee4bcb
- X-Feedback-ID Identifies Iterable
- 25152316:19215238:104407:iterable
Unsubscribe and feedback
- List-Unsubscribe Identifies Iterable
- <https://www.rei.com/…>,<mailto:…@unsubscribe.iterable.com>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- Feedback-ID
- 25152316:19215238:104407:iterable
Message
- Message-ID
- <0D.EB.34283.075B67A6@i-0cc0c9a3fa3ce8bbd.mta1vrest.sd.prd.sparkpost>
- Date
- Sat, 08 Aug 2026 04:49:52 +0000
- Content-Type
- multipart/alternative; boundary="_----bfIzgncVp/PSKuIXZnfoXQ===_DC/EB-34283-075B67A6"
- MIME-Version
- 1.0
- Reply-To
- [email protected]
- Subject
- Up to 50% off: deeper markdowns on selected gear & clothing
- From
- "REI" <[email protected]>
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