We upgraded our battery. Here’s why it’s good news.

More range, same price.

Wed, Aug 5 · 4:08am ET Other

Sent with Salesforce Marketing Cloud Sends about 2 a week All facts

Slate Auto promotes its upgraded battery, which increases the estimated range of the Slate Truck from 150 miles to 205 miles. The starting price remains under $25,000, and the battery is engineered for fast charging and backed by a 10-year/110,000-mile warranty. Slate Auto invites customers to preorder the vehicle.

What the raw message shows

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Sent with: Salesforce Marketing Cloud See it in the headers

Across Slate Auto's email

Sends: About 2 a week
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The copy

224 words · about 1 min to read · 2 buttons

Button RANGE BOOST, COMPLETE.

Hey there,

People wanted more range, so we dug in and revamped the battery. The projected range went from an estimated 150 miles up to an estimated 205 miles.1 The Truck starting price stayed under $25,000.2

Our battery is built to last, too. Engineered for fast charging, rigorously tested, designed to hold up to repeated daily charging, and backed by best-in-class 10 year/110,000 mile warranty.4

We can also help you get a home charger installed in your garage or driveway. The only thing missing? The Slate itself. That’s where your preorder comes in.

Button PREORDER A SLATE

1 Projected range is for the Blank Slate Truck and is an estimate by Slate based upon an EPA test cycle. Official EPA estimated range will be provided when available. Vehicle ranges vary with temperature, driving habits, accessories, charging and battery conditions. The Slate Truck is in preproduction and features, specifications, and availability are subject to change without notice.

2 $24,950 starting price excludes taxes, title, license, registration, governmental fees, destination charges ($1,450), documentation fees, and any optional equipment. State and local incentives may also be available

3 Kelley Blue Book estimate based on Jul. 2025 commuter statistics from the U.S. Department of Transportation’s Federal Highway Administration (FHWA):

4 10 year/110,000 mile (whichever comes first) retaining 70% capacity limited battery and powertrain warranty.

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What the headers say

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mta.e.slate.auto · 128.245.255.166

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Route

Received Identifies Salesforce Marketing Cloud: from mta.e.slate.auto (128.245.255.166) by [receiver] (cloudflare) id FsFmCurYeBwH for <[recipient]>; Wed, 05 Aug 2026 14:08:22 +0000
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Received-SPF Authentication result: pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) receiver=[receiver]; client-ip=128.245.255.166; envelope-from="[email protected]"; helo=mta.e.slate.auto;
Authentication-Results Authentication result: [receiver]; dkim=pass [email protected] header.s=13dkim1 header.b=Pd6nrnHF; dkim=pass header.d=s13.y.mc.salesforce.com header.s=fbldkim13 header.b=SjuN4+j7; dmarc=pass header.from=e.slate.auto policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta.e.slate.auto; spf=pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) smtp.mailfrom=bounce-LPOXVXQGQWIUHCZKBOY7E4WDPQ.130026@bounce.e.slate.auto; arc=none smtp.remote-ip=128.245.255.166

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x-job: 546008123_163899

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Message

From: "Slate Auto" <[email protected]>
Subject: We upgraded our battery. Here’s why it’s good news.
Date: Wed, 05 Aug 2026 08:08:21 -0600
MIME-Version: 1.0
Reply-To: "Slate" <[email protected]>
Message-ID: <[email protected]>
Content-Type: multipart/alternative; boundary="VGpEhd5EL8LO=_?:"

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