You can now shop used on Patagonia.com

Your one-stop shop for used, new, repair and care.

Fri, Oct 16 · 8:02am ET Promotions & Sales

Sent with Klaviyo Sends about 4 a week All facts

Patagonia promotes shopping used gear directly on their website, offering one-of-a-kind finds and rare prints. They highlight the benefits of buying secondhand, including high value at a lower price and the added value of reducing waste. Patagonia's used gear is inspected, authenticated, and backed by their Ironclad Guarantee.

What the raw message shows

From the headers

Sent with: Klaviyo See it in the headers

Across Patagonia's email

Sends: About 4 a week
DMARC: Enforced, quarantine
Mail failing authentication goes to spam.

Patagonia www.patagonia.com

Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running

All 52 emails from Patagonia

The copy

205 words · about 1 min to read · 4 buttons

Button Free Shipping on Orders over $99*

Two climbers wearing rugby shirts and climbing harnesses use their hands to block the sun while looking up at a wall route in Canyonlands National Park, Utah.

Shopping Used Just Got Easier

You can now shop secondhand Patagonia gear directly on Patagonia.com, alongside our new stuff. Explore one-of-a-kind finds and rare prints, styles and colors from the past that are still going strong because they were built to last.

Button Shop Used

A person hands a blue jacket to another person. Only their arms and hands are in the frame.

High value. Lower price.

Worn Wear® gear is inspected, authenticated, cleaned and backed by the same Ironclad Guarantee as our new products. It’s easier on your wallet and comes with the added value of knowing you did your part to keep good gear going.

Button Explore Worn Wear

A purple puffy jacket.

Why Do We Keep Buying New Stuff?

By Archana Ram

Our brains tend to like it that way.

Button Read the Story

Photos: (Top) Sam Stuckey and Danny Parker sport our timeless rugby shirts while climbing in an even more timeless place. Canyonlands National Park, Utah. ANDREW BURR (Middle) TIM DAVIS

Earth is now our only shareholder. Read Yvon’s Letter

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from

o1830.em.na.patagonia.com · 149.72.84.159

Klaviyo's sending servers

SPF

Pass for em.na.patagonia.com

DKIM

Pass signed by na.patagonia.com

DMARC

Pass for na.patagonia.com

Policy: quarantine

Unsubscribe

One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints

No feedback-loop header

Show all 20 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received: from o1830.em.na.patagonia.com (149.72.84.159) by [receiver] (cloudflare) id f0DGHTWuy3Tr for <[recipient]>; Fri, 16 Oct 2026 12:02:07 +0000
Received: by recvd-canary-6776bb5bc-tbdgp with SMTP id recvd-canary-6776bb5bc-tbdgp-1-6AD2123E-13D 2026-10-16 12:02:06.914360407 +0000 UTC m=+1450915.040909556
Received: from MzA2MDI3MzY (unknown) by geopod-ismtpd-75 (SG) with HTTP id SQbydvA9SAaQ7Ydx9J3gIA Fri, 16 Oct 2026 12:02:06.894 +0000 (UTC)

Authentication

Received-SPF Authentication result: pass ([receiver]: domain of [recipient]@em.na.patagonia.com designates 149.72.84.159 as permitted sender) receiver=[receiver]; client-ip=149.72.84.159; envelope-from="[recipient]@em.na.patagonia.com"; helo=o1830.em.na.patagonia.com;
Authentication-Results Authentication result: [receiver]; dkim=pass header.d=na.patagonia.com header.s=kl2 header.b=mlCbY0+l; dmarc=pass header.from=na.patagonia.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o1830.em.na.patagonia.com; spf=pass ([receiver]: domain of [recipient]@em.na.patagonia.com designates 149.72.84.159 as permitted sender) smtp.mailfrom=[recipient]@em.na.patagonia.com; arc=none smtp.remote-ip=149.72.84.159

Platform

X-Kmail-Account: YgU9me
X-Kmail-Message: 01M4BKG7H6DW37SS5JRFTMRCYK
X-Kmail-Ops: 01KWX1NYJRJNA18VPHQSEX05EZ
X-SG-EID: u001.8l22YAme1b9WP62dO4kbSJuZ77qXZRovWx1/RSLiuhxAFMKgQIgYj/8hdoMqgaA+KXBnFCXeHK9jmneBKWrS52YkYzP3SXLN5NpTmFiaeu0Pe8rqNxMxFFOrMa6Utc3jJd3uf4M9KFKgKJpZQufAHZ0UdaBMkVkUpL9IIpyCjPg/zgmeXmf6oix513c8I4himHB8odebP50p9Lt4f/evzwm6aIlDFPIWXmsP/Y86qThfxsRmC3XpwV2clhEXdjK8G32as2dfebhAhoeeGzchVQ==
X-SG-ID: u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvqKhQGqP/nxl+Nx+txQ0YwNipUUkD9JK78HkXTa9LS8sex5M+clpheDVP9FlWZfawrqiQcdVqLuKyRuHx/kdeekFWzkRdEtKNxWdPerHxIV+k178u0XW98i1mW+jdOFSq61swhY3f9XwtHNcjGuWsMzCrd0y5Sb2ouRD64If7FOz6BdLi0MV20ogzACHFz6LtmLPFzHDlMMljCd+rirMRC3C9ARc6LT5Izbo/q0VbOcvswUhiSLcIloJGk0jT+WKsxeFFLiiI0+b2H66Dl3LjZivy49U0QVu6Kuq8Ok1AzJYaFBMkVk//tp1fqVoFz2+CfI92XgBs/ZW1tmRixqZxVS941t52uOhiJoAMRuAqyNbE=
X-Entity-ID: u001.NIdoqFeYFk3AZZZ27m07Vw==

Unsubscribe and feedback

List-Unsubscribe: <https://manage.kmail-lists.com/…>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
X-Report-Abuse Identifies Klaviyo: Please report any spam or abuse to: [email protected]

Message

Content-Type: multipart/alternative; boundary=c57fea07899221ee8c453750d3584cae055d253214dbbcbb8a3586b3a288
Date: Fri, 16 Oct 2026 12:02:06 +0000 (UTC)
From: Patagonia <[email protected]>
Mime-Version: 1.0
Message-ID: <SQbydvA9SAaQ7Ydx9J3gIA@geopod-ismtpd-75>
Subject: You can now shop used on Patagonia.com

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Backcountry

Now up to 60% off | Best deals of the season 💥

Wed, Aug 12 · 9:39am ET

Compare

Archived for reference and commentary. Patagonia, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.