Product Launches email examples

Announcements introducing a new product, feature or collection. Study how brands build anticipation, explain what is new and turn interest into first orders.

498 campaigns. Real HTML emails, captured from the inbox.

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ALO Jul 28, 2026

Your Guide to What’s New

Calming hues and versatile basics

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Lululemon Jul 28, 2026

What's new: styles that go beyond class

Stay ahead of your schedule.

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Melin Jul 28, 2026

New Limited Release: Little Havana!

Inspired by the Guayabera

Product Launches

Vuori Jul 28, 2026

New Vuori BlissBlend™ Color

Meet Oasis Blue.

Product Launches

YETI Jul 28, 2026

EARLY ACCESS: The New Ranchero™ Crossbody

Easy in, easy out, anywhere.

Product Launches

Pottery Barn Jul 28, 2026

FREE personalized design help

New arrivals just landed in stores!

Product Launches

Barton Perreira Jul 27, 2026

Meet the McNair

Titanium sunglasses, weightless by design

Product Launches

Hedley & Bennett Jul 27, 2026

Peanuts x Hedley & Bennett Is Here

Snoopy, Woodstock, and the Beagle Scouts are ready for every cookout.

Product Launches

Warby Parker Jul 27, 2026

Look what just dropped

Peep our new arrivals!

Product Launches

ALO Jul 27, 2026

New Drop: Dune Grass

Inspired by the windswept California coast

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Herman Miller Jul 27, 2026

New: Girard Throw Blanket

Crafted by Pendleton for Herman Miller.

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West Elm Jul 27, 2026

Re-introducing: Pierce & Ward + West Elm

Explore the collab

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Monos Jul 26, 2026

Adrien Brody – Monos Ambassador

For our elevated Aluminum collection

Product Launches

Hedley & Bennett Jul 26, 2026

The Summer Apron Lineup Has Landed ☀️

From the grill to the table, we've got you covered

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ALO Jul 26, 2026

Trending: Relaxed Pants

Loose fits and lightweight fabrics

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Away Jul 26, 2026

All-new Tech Cases just landed

Essentials for working hard (or hardly working).

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Melin Jul 26, 2026

A Few of Our Favorite Collabs

The partners behind the hats

Product Launches

Harry's Jul 26, 2026

How to have a Harry’s summer

It’s too hot to think twice—grab these essentials, stat

Product Launches

YETI Jul 26, 2026

Grab Gear In All-New Pace Purple

Check out one of our latest color collections.

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Hollister Co Jul 26, 2026

All new and just for you ✨

Product Launches

West Elm Jul 26, 2026

Meet Essex: Style Meets Storage

Storage never looked so good

Product Launches

American Eagle Jul 26, 2026

👕 Introducing the AE Shirt Guide: Find your favorite fit

+ 30% off (including jeans!)

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Rothy's Jul 26, 2026

Penny Loafer + Mule = NEW.

The evolution of The Loafer Mule.

Product Launches

Target Jul 26, 2026

Your New Weekly Ad is here.

Save during your next Target run.

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