Skip to content

Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

The Backcountry Garage is open 🛠️

Stack an extra 20% off - you're in early 🎉

Up to 60% off. The sale got better 🔥

The North Face 2026 class of exploration

Now up to 60% off | Best deals of the season 💥

We'd move fast if we were you 👀

Last call | Both big deals end tonight ⏰

Tomorrow it's gone...

20% off full-price! Ends Sunday 💰

3 days only 🔥 Up to 70% off

NEW markdowns just landed 🤩

Biggest deal on shoes of the season

More on Backcountry

Other E-commerce & Retail brands

All E-commerce & Retail emails