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Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

The North Face. On sale. Right now

Camp & hike gear. Up to 50% off 🏕️

Two big deals, ending tonight - don’t miss ‘em

Two big deals wrap tonight 😵‍💫

Deals ending tomorrow! Two you can’t miss 🫣

Your next layer is marked down (up to 50% off)

Full-price just went 20% off!

4 days only: extra 20% off clearance

Up to 50% off SALE, starting now 🤯

Gear & apparel made by us 🐐

Maybe you saw this coming... 👀

Gear questions? We’re here to guide you!

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