How Breville does email marketing
E-commerce & Retail26 campaigns · www.breville.com · RSS
Breville is a world leader in kitchen and cooking appliances, including ovens, cookers, coffee machines, and more. Master every moment with Breville.
Breville sends about 2.2 campaigns a week, most often on Monday around 2pm US Eastern. Its median subject line runs 27 characters.
An early read: 26 campaigns over 84 days, sent Jul 13 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.2 31% less than typical (3.2)
- Median subject length
- 27chars 16% less than typical (32 chars)
- Median words
- 147 About the same as typical (146)
- Discount in the subject
- 0% 20 points below typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest Breville emails
All 26 campaignsWhen Breville sends
Monday is the busiest day (up to 52% of sends). 2pm is the most common hour (up to 40% of sends). Across 25 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 13 | 52% |
| Tuesday | 2 | 8% |
| Wednesday | 1 | 4% |
| Thursday | 3 | 12% |
| Friday | 0 | 0% |
| Saturday | 6 | 24% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 2 | 8% |
| 5am | 2 | 8% |
| 6am | 7 | 28% |
| 7am | 4 | 16% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 10 | 40% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Breville subject lines
The median runs 27 characters across 4 words, against 32 for the typical E-commerce & Retail brand. The words Breville reaches for most: “coffee” and “introducing”.
- “Your Best Mornings Start Here” 29 chars · Oct 6
- “Your best Thanksgiving starts with the sides.” 45 chars · Oct 3
- “Big Savings. Better Coffee.” 27 chars · Oct 1
- “Introducing the Spiral Luxe Auto Pour Over” 42 chars · Sep 29
- “We’re changing coffee at home, again” 36 chars · Sep 23
What Breville sends
Product Launches and Product Showcase tie as the campaigns Breville sends most, at 31% each. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Breville sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Breville campaign carries 6 images.
Compare Breville with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Breville emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.