How ButcherBox does email marketing
Food & Drink57 campaigns · butcherbox.com · RSS
High-quality meats at budget-friendly prices, see why smart shoppers choose ButcherBox. The most affordable source of premium meat and seafood - as low as $8.52 per pound.
ButcherBox sends about 4 campaigns a week, most often on Friday and Sunday around 9am US Eastern. Its median subject line runs 31 characters, and 54% carry an emoji.
Measured from 57 campaigns sent Jul 8 to Oct 6, 2026. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.4 33% more than typical (3.3)
- Median subject length
- 31chars 18% less than typical (38 chars)
- Median words
- 224 54% more than typical (145)
- Discount in the subject
- 12% 12 points below typical (24%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest ButcherBox emails
All 57 campaignsWhen ButcherBox sends
Friday and Sunday are the busiest days, within two points or one email of each other (up to 23% of sends). 9am is the most common hour (up to 45% of sends). Across 56 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 9% |
| Tuesday | 5 | 9% |
| Wednesday | 6 | 11% |
| Thursday | 9 | 16% |
| Friday | 12 | 21% |
| Saturday | 6 | 11% |
| Sunday | 13 | 23% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 19 | 34% |
| 9am | 25 | 45% |
| 10am | 9 | 16% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 1 | 2% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 2% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 1 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
ButcherBox subject lines
The median runs 31 characters across 6 words, against 38 for the typical Food & Drink brand. The words ButcherBox reaches for most: “free”, “life” and “dinner”.
- “Steak you'd order out, but at home” 34 chars · Oct 6
- “Try the Sunday dinner reset!” 28 chars · Oct 4
- “🥩 The 5-minute rule nobody follows” 34 chars · Oct 2
- “3 Easy, Delicious Dinner Ideas 😋” 32 chars · Sep 30
- “New Member Offer Alert!” 23 chars · Sep 28
What ButcherBox sends
Mostly Promotions & Sales, at 89% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
ButcherBox sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Microsoft 365, HubSpot and Mailgun to send as this domain, which usually means other tools sit alongside Klaviyo.
The median ButcherBox campaign carries 11 images.
Compare ButcherBox with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real ButcherBox emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.