How ButcherBox does email marketing
Food & Drink39 campaigns · butcherbox.com · RSS
High-quality meats at budget-friendly prices, see why smart shoppers choose ButcherBox. The most affordable source of premium meat and seafood - as low as $8.52 per pound.
ButcherBox sends about 4.5 campaigns a week, most often on Sun around 9am US Eastern. Its median subject line runs 33 characters, and 54% carry an emoji.
- Campaigns a week
- 4.5
- Median subject
- 33 chars
- Median words
- 231
- Carry a promo code
- 0%
When ButcherBox sends
Across 38 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when ButcherBox chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What ButcherBox sends
Mostly Promotions & Sales (90% of campaigns).
The stack behind the sends
ButcherBox sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Microsoft 365, HubSpot, Mailgun to send as this domain, which usually means other tools sit alongside the main platform.
A typical ButcherBox campaign carries 231 words and 10 images.
How this is measured
Every figure comes from real ButcherBox emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse ButcherBox campaigns.