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How Omaha Steaks does email marketing

Food & Drink

59 campaigns · www.omahasteaks.com · RSS

Omaha Steaks is a prepared meal delivery service specializing in steaks and meat. It delivers products trimmed by master butchers.

Omaha Steaks sends about 9 campaigns a week, most often on Thu around 8am US Eastern. Its median subject line runs 50 characters, and 8% carry an emoji.

Campaigns a week
9
Median subject
50 chars
Median words
247
Carry a promo code
2%

When Omaha Steaks sends

Across 58 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Omaha Steaks chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Omaha Steaks sends

Mostly Promotions & Sales (90% of campaigns).

The stack behind the sends

Omaha Steaks sends with Mailgun and publishes a DMARC reject policy.

Sends with

Mailgun

Tracking & personalization

Validity Everest Analytics
57 of 59

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

A typical Omaha Steaks campaign carries 247 words and 12 images.

How this is measured

Every figure comes from real Omaha Steaks emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Omaha Steaks campaigns.