How Home Chef does email marketing
Food & Drink87 campaigns · www.homechef.com · RSS
Our weekly deliveries of fresh, perfectly-portioned ingredients have everything you need to prepare home-cooked meals in about 30 minutes.
Home Chef sends about 7 campaigns a week, most often on Tuesday, Wednesday and Friday around 8am US Eastern. Its median subject line runs 52 characters, and 33% carry an emoji.
Measured from 87 campaigns sent Jul 8 to Oct 7, 2026. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 6.7 2 times typical (3.3)
- Median subject length
- 52chars 37% more than typical (38 chars)
- Median words
- 263 81% more than typical (145)
- Discount in the subject
- 15% 9 points below typical (24%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest Home Chef emails
All 87 campaignsWhen Home Chef sends
Tuesday, Wednesday and Friday are the busiest days, within two points or one email of each other (up to 17% of sends). 8am is the most common hour (up to 44% of sends). Across 81 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 11 | 14% |
| Tuesday | 12 | 15% |
| Wednesday | 12 | 15% |
| Thursday | 10 | 12% |
| Friday | 14 | 17% |
| Saturday | 11 | 14% |
| Sunday | 11 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 1% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 7 | 9% |
| 7am | 3 | 4% |
| 8am | 36 | 44% |
| 9am | 24 | 30% |
| 10am | 4 | 5% |
| 11am | 1 | 1% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 1% |
| 7pm | 4 | 5% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Home Chef subject lines
The median runs 52 characters across 9 words, against 38 for the typical Food & Drink brand. The words Home Chef reaches for most: “meals”, “easy” and “ready”.
- “⬅️ Which way are you going at dinner… ➡️” 40 chars · Oct 7
- “We have more Oven-Ready meals than the other guys!” 50 chars · Oct 6
- “Home Chef & HexClad just go together! Get a FREE 12” HexClad pan when you sign up today” 87 chars · Oct 5
- “We have more Oven-Ready meals than the other guys!” 50 chars · Oct 4
- “Fall weather means it’s time to cozy up with some easy, delicious dinners!” 74 chars · Oct 3
What Home Chef sends
Mostly Promotions & Sales, at 59% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Home Chef sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Home Chef campaign carries 6 images.
Compare Home Chef with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Home Chef emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.