How ChocZero does email marketing
Food & Drink15 campaigns · www.choczero.com · RSS
ChocZero is sugar free chocolate, jams, and syrup. We make keto chocolate and treats sweetened with monk fruit. Soy free, gluten free, vegan. All natural. GMO free. Great for keto and other sugar free lifestyles.
ChocZero sends about 2.2 campaigns a week, spread across the week, most often around 12am, 6pm and 8pm US Eastern. Its median subject line runs 39 characters, and 60% carry an emoji.
An early read: 15 campaigns over 48 days, sent Aug 26 to Oct 14, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Food & Drink brand: the median of 13 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.2 29% less than typical (3.1)
- Median subject length
- 39chars About the same as typical (39 chars)
- Median words
- 58 60% less than typical (145)
- Discount in the subject
- 47% 22 points above typical (25%)
- Copyable promo code
- 33% 33 points above typical (0%)
Latest ChocZero emails
All 15 campaignsWhen ChocZero sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 12am, 6pm and 8pm are the most common hours, within one email of each other (up to 23% of sends). Across 13 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 3 | 23% |
| Wednesday | 2 | 15% |
| Thursday | 1 | 8% |
| Friday | 1 | 8% |
| Saturday | 3 | 23% |
| Sunday | 3 | 23% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 2 | 15% |
| 1am | 1 | 8% |
| 2am | 1 | 8% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 1 | 8% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 1 | 8% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 1 | 8% |
| 5pm | 0 | 0% |
| 6pm | 2 | 15% |
| 7pm | 0 | 0% |
| 8pm | 3 | 23% |
| 9pm | 0 | 0% |
| 10pm | 1 | 8% |
| 11pm | 0 | 0% |
ChocZero subject lines
The median runs 39 characters across 8 words, against 39 for the typical Food & Drink brand. The words ChocZero reaches for most: “off”, “fall” and “halloween”.
- “Most Americans need more of THIS in their diet!” 47 chars · Oct 13
- “Discover Halloween bestsellers and save 10%!” 44 chars · Oct 10
- “A snack that tastes good and fits macros 💪” 42 chars · Oct 6
- “20% off ALL coffee syrups!” 26 chars · Sep 30
- “Small batch Fall favs without sugar 🍁” 37 chars · Sep 27
What ChocZero sends
Promotions & Sales is the campaign ChocZero sends most, at 47%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
ChocZero sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median ChocZero campaign carries 7 images.
Compare ChocZero with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real ChocZero emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 13 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.