How Chomps does email marketing
Food & Drink42 campaigns · www.chomps.com · RSS
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Chomps sends about 4 campaigns a week, most often on Tuesday and Thursday around 9am US Eastern. Its median subject line runs 30 characters, and 24% carry an emoji.
Measured from 42 campaigns sent Jul 14 to Oct 6, 2026. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.5 About the same as typical (3.3)
- Median subject length
- 30chars 21% less than typical (38 chars)
- Median words
- 123 15% less than typical (145)
- Discount in the subject
- 31% 7 points above typical (24%)
- Copyable promo code
- 7% 4 points above typical (3%)
Latest Chomps emails
All 42 campaignsWhen Chomps sends
Tuesday and Thursday are the busiest days, within two points or one email of each other (up to 22% of sends). 9am is the most common hour (up to 39% of sends). Across 36 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 17% |
| Tuesday | 8 | 22% |
| Wednesday | 6 | 17% |
| Thursday | 7 | 19% |
| Friday | 6 | 17% |
| Saturday | 2 | 6% |
| Sunday | 1 | 3% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 14 | 39% |
| 10am | 3 | 8% |
| 11am | 6 | 17% |
| 12pm | 2 | 6% |
| 1pm | 2 | 6% |
| 2pm | 2 | 6% |
| 3pm | 2 | 6% |
| 4pm | 2 | 6% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 3% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 2 | 6% |
Chomps subject lines
The median runs 30 characters across 6 words, against 38 for the typical Food & Drink brand. The words Chomps reaches for most: “off”, “free” and “chicken”.
- “Happy National Taco Day 🌮” 25 chars · Oct 6
- “ICYMI: September round up 🍂” 27 chars · Sep 30
- “The guest you NEED to invite to your wedding.” 45 chars · Sep 28
- “Thanks to you, we can do good” 29 chars · Sep 25
- “Last call for $14 off 24 counts!!” 33 chars · Sep 23
What Chomps sends
Promotions & Sales is the campaign Chomps sends most, at 45%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Chomps sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun and Microsoft 365 to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Chomps campaign carries 9 images.
Compare Chomps with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Chomps emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.