How Dr. Squatch does email marketing
E-commerce & Retail16 campaigns · www.drsquatch.com · RSS
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...
Dr. Squatch sends about 1.3 campaigns a week, most often on Friday and Saturday around 8am US Eastern. Its median subject line runs 32 characters.
An early read: 16 campaigns over 87 days, sent Jul 11 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.3 59% less than typical (3.2)
- Median subject length
- 32chars About the same as typical (32 chars)
- Median words
- 61 58% less than typical (146)
- Discount in the subject
- 6% 14 points below typical (20%)
- Copyable promo code
- 13% 11 points above typical (2%)
Latest Dr. Squatch emails
All 16 campaignsWhen Dr. Squatch sends
Friday and Saturday are the busiest days, within two points or one email of each other (up to 29% of sends). 8am is the most common hour (up to 93% of sends). Across 14 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 7% |
| Tuesday | 1 | 7% |
| Wednesday | 1 | 7% |
| Thursday | 2 | 14% |
| Friday | 4 | 29% |
| Saturday | 3 | 21% |
| Sunday | 2 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 13 | 93% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 1 | 7% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Dr. Squatch subject lines
The median runs 32 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Dr. Squatch reaches for most: “new” and “free”.
- “Keep your eyes on the horizon...” 32 chars · Oct 6
- “Triple the sweet heat & get a BONUS treat” 41 chars · Aug 8
- “ALL NEW: Tajín®-inspired Mango Tango” 36 chars · Aug 7
- “Squatchfest's Day 4 FREE GIFT? Top shelf.” 41 chars · Aug 3
- “Score Day 1's FREE Squatch SWAG” 31 chars · Jul 31
What Dr. Squatch sends
Promotions & Sales and Product Launches tie as the campaigns Dr. Squatch sends most, at 38% each. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Dr. Squatch sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Mailgun to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Dr. Squatch campaign carries 11 images.
Compare Dr. Squatch with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Dr. Squatch emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.