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How Dr. Squatch does email marketing

E-commerce & Retail

15 campaigns · www.drsquatch.com · RSS

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

Dr. Squatch sends about 3.8 campaigns a week, most often on Fri around 8am US Eastern. Its median subject line runs 32 characters.

Campaigns a week
3.8
Median subject
32 chars
Median words
59
Carry a promo code
13%

When Dr. Squatch sends

Across 13 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Dr. Squatch chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Dr. Squatch sends

Mostly Promotions & Sales (40% of campaigns).

The stack behind the sends

Dr. Squatch sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Google Workspace, Mailgun to send as this domain, which usually means other tools sit alongside the main platform.

A typical Dr. Squatch campaign carries 59 words and 12 images.

How this is measured

Every figure comes from real Dr. Squatch emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Dr. Squatch campaigns.