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Eight Sleep newsletter and email examples

Home & Living

72 campaigns · www.eightsleep.com · RSS

Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.

65 Eight Sleep emails in the 12 weeks to Oct 20, by the day each landed and the time it was sent (ET).
  • Sends about 6 times a week, about as often as the typical Home & Living brand.
  • Most often on Mon and Fri around 11am ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 17% of subject lines mention a discount, against 33% for the typical Home & Living brand.

Every email here was captured from a real subscription, starting July 2026. Full report

Dallas Cowboys x Eight Sleep

Deeper sleep, in their words*

Last chance: Labor Day Sale*

The Labor Day Sale ends tonight*

This offer ends tomorrow

Two people, two temperatures, one bed*

Labor Day is over. The sale isn't.*

In case today got away from you*

This is the best day to invest in your sleep*

Pay over time during the Labor Day Sale*

Why members stopped waking up hot*

Why the AC doesn't fix a hot bed*

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