How Eight Sleep does email marketing
Home & Living63 campaigns · www.eightsleep.com · RSS
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Eight Sleep sends about 6 campaigns a week, most often on Monday and Friday around 11am US Eastern. Its median subject line runs 35 characters.
Measured from 63 campaigns sent Jul 22 to Oct 7, 2026. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.7 12% more than typical (5.1)
- Median subject length
- 35chars About the same as typical (35 chars)
- Median words
- 183 24% less than typical (242)
- Discount in the subject
- 19% 15 points below typical (34%)
Latest Eight Sleep emails
All 63 campaignsWhen Eight Sleep sends
Monday and Friday are the busiest days, within two points or one email of each other (up to 17% of sends). 11am is the most common hour (up to 90% of sends). Across 63 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 11 | 17% |
| Tuesday | 9 | 14% |
| Wednesday | 8 | 13% |
| Thursday | 8 | 13% |
| Friday | 10 | 16% |
| Saturday | 9 | 14% |
| Sunday | 8 | 13% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 2% |
| 10am | 0 | 0% |
| 11am | 57 | 90% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 2 | 3% |
| 7pm | 3 | 5% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Eight Sleep subject lines
The median runs 35 characters across 7 words, against 35 for the typical Home & Living brand. The words Eight Sleep reaches for most: “bed”, “pod” and “sale”.
- “The recovery tool athletes trust” 32 chars · Oct 7
- “Can’t agree on sleep temperature?” 33 chars · Oct 6
- “Here’s what happened last night” 31 chars · Oct 5
- “Take back your bedside” 22 chars · Oct 3
- “What members say about the Pod” 30 chars · Oct 2
What Eight Sleep sends
Mostly Promotions & Sales, at 86% of campaigns.
The stack behind the sends
Eight Sleep sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Google Workspace, Mandrill and SendGrid to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Eight Sleep campaign carries 9 images.
Compare Eight Sleep with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Eight Sleep emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.