How Eight Sleep does email marketing
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Eight Sleep sends about 6.5 campaigns a week, most often on Fri around 11am US Eastern. Its median subject line runs 39 characters.
- Campaigns a week
- 6.5
- Median subject
- 39 chars
- Median words
- 169
- Carry a promo code
- 0%
When Eight Sleep sends
Across 29 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Eight Sleep chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Eight Sleep sends
Mostly Promotions & Sales (90% of campaigns).
The stack behind the sends
Eight Sleep sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Google Workspace, Mandrill, SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Eight Sleep campaign carries 169 words and 9 images.
How this is measured
Every figure comes from real Eight Sleep emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Eight Sleep campaigns.