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Eight Sleep newsletter and email examples

Home & Living

72 campaigns · www.eightsleep.com · RSS

Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.

65 Eight Sleep emails in the 12 weeks to Oct 20, by the day each landed and the time it was sent (ET).
  • Sends about 6 times a week, about as often as the typical Home & Living brand.
  • Most often on Mon and Fri around 11am ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 17% of subject lines mention a discount, against 33% for the typical Home & Living brand.

Every email here was captured from a real subscription, starting July 2026. Full report

Cooler nights, even in August*

Promotions & Sales Animated +1

Cool your bed, not your whole house*

Other Dark mode

They say we saved their relationship*

Promotions & Sales Animated +1

What does this Principal ballerina still dream about?

Announcements Animated +1

Pay for the Pod over time*

Promotions & Sales Dark mode

Final hours of the Anniversary Flash Sale*

Promotions & Sales Animated +1

Last day: up to $600 off your Pod purchase*

Promotions & Sales Animated +1

Deeper sleep starts with a cooler bed*

Promotions & Sales Animated +1

8/8. The anniversary sale is on*

Promotions & Sales Dark mode

8/8. It's our anniversary*

Promotions & Sales Dark mode

The Anniversary Flash Sale runs through Monday*

Promotions & Sales Animated +1

The Anniversary Flash Sale is live*

Promotions & Sales Animated +1

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